PZ Cussons, manufacturers of homecare and personal products, has re-launched its Morning Fresh dishwashing liquid with a rich brand promise of premium dishwashing product with superior ability to cut grease.
Commercial Director, PZ Cussons Ghana Limited Mr. David Afflu said, “Coming into the Ghana market first in 2008, Morning Fresh is now formulated with a unique blend of active ingredients to remove grease and food deposits more efficiently.”
The dish washing liquid comes in two variants of “Morning Fresh Original and Morning Fresh Zesty” said Mr. Afflu. Each variant comes in two sizes on 1 litre and 500ml. He also indicated that the washing liquid has distinctive fragrance “that lingers on even after wash”.
Head of Brand Development and Activation Manager at PZ Cussons Gazie Decker explained further that the washing liquid they took into consideration the consumer benefits where it matters the most.
He said “the new Morning Fresh with glycerin is super concentrated, tough on grease and dirt, gentle on the hands”.
Mr. Decker believed that the product would be a success on the market considering the economic clime that has brought some pressure on disposable income of many homes.
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By: Magdalene Teiko Larnyoh/citifmonline.com/Ghana