The educational materials donated included school bags, exercise books, textbooks, science and mathematics activity materials and story books.

The donation was the first in a series of events to mark this academic year’s Back to School Initiative. The Back to School Initiative is an event instituted to welcome students of schools which are part of the Company’s School Adoption Program, back to school at the beginning of each academic year. The School Adoption Program and Back to School Initiative affirms Airtel Ghana’s strong focus on increasing children’s access to quality education, especially in the STEM disciplines.

The event was also used to launch the Coderdojo sessions for the 2017/ 2018 academic year at La wireless cluster of schools.

A Coderdojo is a global network of free computer programming clubs (Dojos) for young people.

The coding session saw a section of students go through the principles and practical of coding with the aim of equipping them with the needed skills which they can use to solve problems in the society. The coding session was facilitated by Mrs. Thelma Quaye, the Networks Director of Airtel Ghana with assistance from volunteers from Airtel Ghana and some staff of La Wireless cluster of schools.

Commenting on the donation, Zonal Business Manager for Greater Accra for Airtel Ghana, Kwame Osafo said, ‘’Airtel has always shown commitment to increasing children’s access to quality education. We give expression to this commitment by supporting schools with modern educational materials and infrastructure that help to make learning easier and fun, which goes a long way to help deliver quality education”.

He encouraged students of La Wireless to seize the opportunity given to them and make good use of the resources provided to the school by Airtel Ghana over the years.

The Circuit coordinator of the La Wireless Cluster of Schools, Mr. Edward Opoku receiving the donation, thanked Airtel Ghana for its wonderful gesture.

He acknowledged Airtel Ghana’s continual support to the La wireless Cluster of schools and assured the donors that his students would take good care of the materials.

He emphasized that while the direct beneficiaries of these items would be the children, ultimately the nation as a whole benefits as these children develop the skills set required for thriving in a STEM dominated world.
The students also expressed great joy for the materials and promised to use them judiciously.

Airtel Ghana continues to demonstrate commitment towards empowering students through its insightful educational projects such as the School Adoption Program and Evolve with STEM. Under its School Adoption Program, the Company provides academic as well as infrastructure support for selected schools across the country.

These initiatives are to benefit the communities that the company works in and also to empower students to unleash their full potential.

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Source: Airtel Ghana

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Airtel Ghana picked the Best Corporate Social Responsibility Initiative at the Capacity Africa Carrier Awards 2017 for the second consecutive year.

The Capacity Africa Carrier Awards seeks to recognize telecom companies in Africa with outstanding performance in terms of growth, innovation, Corporate Social Responsibility amongst others.

The Award recognises Airtel Ghana’s exceptional and far-reaching efforts to integrate sustainable corporate social responsibility initiatives which span education, health, and community development into its business operations.

This award is a clear and unequivocal affirmation of the continuous effort of Airtel Ghana in driving sustainable innovative initiatives that distinguishes itself with its approach and contribution to sustainable development.

Airtel Ghana received this award due to its excellent and far-reaching efforts to integrate sustainable corporate social responsibility initiatives across every sphere of what they do, especially through our school adoption and Evolve with Stem initiatives and other employee driven CSR initiatives in which employees engage in.

Commenting on the recognition, Hannah Agbozo, Director of Legal and Corporate Affairs at Airtel Ghana said “At Airtel, we are passionate about empowering local communities through our CSR and community investment programmes.

To be recognised for this at the continental level as the best in class in CSR is a great honor and a motivator for us to continue investing to improve lives and drive positive impact in our communities.

This award is a result of the ownership and commitment of our employees to embrace and volunteer in our CSR initiatives. We dedicate it to all our employees and our cherished customers.

Airtel Ghana has won multiple awards for its leadership in driving sustainable corporate social responsibility initiatives including “Best CSR Initiative” at the Africa Carrier Awards 2016, IPR Best community relations programme for three consecutive years, Bharti Change maker award (gold) for two consecutive years and best CSR Company in Education at the 2015 Ghana CSR Excellence Awards.

Airtel is Ghana’s fastest growing telecommunications network providing unparalleled communication, connectivity and collaborative solutions to its customers.

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Source: Airtel Ghana

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Guided by the maxim “be the change you want to see in the world,” employees of the multiple Bharti Change Maker award winning Telecom Company donated through an interdepartmental fundraising competition and a yard sale to raise the required amount for the surgery.

The interdepartmental fundraising competition sought to encourage employees from the various departments within the company to compete among themselves in the fundraising drive within a specified time period to support the surgery.

Making the donation to Ellen Lokko from Crowdfrica organization on behalf of employees, Rosy Fynn, Airtel Ghana’s Marketing Director said “We are extremely proud that our employees took on the challenge of supporting Mawusi by donating personally and participating in various fundraising activities to support this incredibly worthy cause. This goes a long way to show their selflessness and commitment to support causes they truly care about. We are happy to offer our employees the opportunity to be part of the solution.”

She continued “We hope this donation will go a long way to provide Mawusi with the much needed medical attention she requires. Our thoughts and prayers are with her as she goes through this life-changing surgery.”

Receiving the donation, Ellen Lokko said “We are eternally grateful to Airtel Ghana and your employees for supporting Mawusi who will have a chance to live a normal life after her surgery. God richly bless everyone who has contributed to this fundraising effort.”

Airtel Ghana has won several local and international awards for its community investment programs including being recently awarded for best Corporate Social Responsibility Initiative at the Global and Africa Carrier Awards.

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Credit: Airtel Ghana

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At the Ghana ICT and Telecom Awards (GITTA) held recently, the Smartphone Network was presented with the “Most Innovative use of Social Media” Award, for the second consecutive year, in recognition of the company’s dexterity at using Social Media to engage with customers.

The Awards recognises Airtel Ghana for effectively using social media to provide relevant content that inspires and connects with customers and followers, as well as for adopting a proactive strategy to engage and respond to queries and customer complaints in a timely manner.

This recognition is however not new to a company that has led the industry in driving innovation – pushing the boundaries in product and services innovation across different products and customer segments.

For example, Airtel Ghana was the first telecom provider in Ghana to launch free Facebook and for zero-rating over 40 sites to promote digital inclusion. Within a few months after launching free Facebook, Airtel introduced a first to market innovation – Bundles on Facebook – to enable customers purchase data bundles on Facebook in real time. So instead of customers looking for agents to buy a recharge card and subsequently bundling data packages, customers have the convenience to purchase bundles right on Facebook with a click of a button.

Such innovations have driven data uptake for the Smartphone Network with more than 60% of the entire customer base using data services. By effectively innovating product and services around Social Media and supporting this with a deliberate engagement strategy that enables the Smartphone Network to extend its reach to customers – to engage, respond to queries and inspire customers to action, it is no wonder that the company continues to lead on the use of Social Media to engage customers and to drive real commercial value.

Over the last two years, Airtel Ghana has dominated the Social Media space – from the way the company engages customers to its influence on the platform.

In late 2015, Airtel Ghana emerged as the Most Influential telecommunications company on Social Media in a rankings released by the Ghana Social Media Rankings (GSMR).

The comprehensive annual rankings measures a company or brand’s social media engagement, post reach, mentions and activations across key social media platforms such as Facebook, Twitter, Instagram and YouTube. Airtel Ghana clearly led the telecommunications industry across the various channels.

Last year, Airtel maintained its position as one of the two most Influential telecom companies on Social media missing the first slot with the slimmest of margins.

On multiple occasions, Airtel Ghana has been recognised as the most Socially Devoted brand by Socialbakers – a global Social Media analytics firm which monitors over 8 million social profiles across all the major Social Media platforms of companies on Facebook, Twitter, YouTube, LinkedIn, Instagram, Google+ and VK to set a benchmark for response times and response rates to questions from fans and customers of multiple companies. Airtel Ghana has consistently led with over 90% response rates across different platforms.

Airtel Ghana continues to demonstrate the real value in driving meaningful engagements on Social Media with the plethora of awards and visible results from such engagements – from product campaigns to customer complaint handling and resolution.

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Credit: Airtel Ghana

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The improved Insurance policy introduces an industry first Maternity Cover to ease the burden on mothers and contribute to reducing maternal mortality across the country.

The enhanced policy provides cover for Life Accidental permanent disability, Hospital Cash and Maternity with increased benefits and improved claims payments for subscribers. Customers can now claim up to GHC 7,500 in Life and Accidental Permanent Disability and GHC 1,000 in Hospital Cash and the Maternity cover.

She added that “Airtel Insurance has two benefit options for subscribers to choose from – the Max cover caters for one customer for a monthly premium of GHC 2 and the Family cover provides cover for the customer and a member of their family for a monthly premium of GHC 4.”

Vanessa Harding, Acting General Manager of Enterprise life (Group Operations) said “Enterprise Life is proud of this partnership with Airtel and MicroEnsure. We will work to ensure that the value proposition to the customer is upheld especially when it comes to claims payment.”

On her part, Airtel Ghana’s Marketing Director, Rosy Fynn said “Health Insurance is essential for all Ghanaians yet majority of our population are uninsured because of cost and availability. Without a health insurance cover, many Ghanaians are excluded from accessing basic health care and are saddled with financial and psychological burdens. Through our partnership with MicroEnsure and Enterprise Life, we are changing this picture for our customers – from the comfort of their homes, they can sign up for Airtel Insurance and stand to benefit from our Life, Accidental Permanent Disability, Hospital Cash and Maternity covers for as little as GHC 2 a month.”

She continued “At Airtel, we are passionate about enriching the lives of our customers with products and offers that make real impact in the lives. We are excited to launch the Maternity Cover as part of our enhanced Airtel Insurance policy. Through this we are contributing to reducing maternal mortality in the country. We are delighted to partner MicroEnsure and Enterprise Life to deliver real value to our customers.”

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Credit: Airtel Ghana

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The team recently setup up a bespoke mobile service clinic at the Suame post-office in Kumasi, to engage and interact with customers who work and reside around the area.

The service clinics, held every quarter, are aimed at bringing world class customer service to the homes and localities of customers.

They provide a unique opportunity for customers to have access to the full suite of telecom and lifestyle services that Airtel Premier provides and to have their challenges resolved in real time.

The service clinic attracted hundreds of customers who praised Airtel Ghana for bringing service excellence to their doorsteps.

They interacted with the customer experience team from the company and had their queries and challenges resolved.

Many customers signed up for Airtel Money services and business customers signed up for Airtel Business’ end-to-end communication, connectivity and collaborative solutions for SMEs.

Customers who visited the service clinics were rewarded with amazing branded items and discount offers from Airtel Premier’s benefit partners.

Speaking about the initiative, Airtel Ghana’s Head of Customer Experience, Frank Djan said “We are delighted to have this opportunity to engage our customers through our service clinics. Although we have two customer experience centers in Kumasi – one in Suame – we know that some of our high value customers in the Suame Maakro area, due to the nature of their work, are unable to visit our Experience centers for enquiries and to have their issues resolved. For this group of customers, we decided to bring our exceptional customer service to their residences and places of work through these service clinics which we organise every quarter”.

He continued “We relish every opportunity to engage with and build long lasting relationships with our customers. I want to take this opportunity to remind our customers that our Suame shop has been moved to the Suame round-about to bring our matchless services closer to them. The experience at this shop is now better than ever”.

Airtel Premier is a sub brand of Airtel Ghana, created to cater to the unique needs of high value customers by going beyond their telecoms needs and providing additional benefits such as discounts on hotel accommodation, grocery shopping, airline tickets, car purchases and servicing as well as free access to the Adinkra lounge at the Kotoka International airport.

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Source: Airtel Ghana

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The “Back to School” initiative is an effort to support pupils in the company’s adopted schools with educational materials to empower them to fully realise their potentials.

Beneficiary schools and pupils receive textbooks, teaching aides to drive improvement in education in schools adopted by the company. This year’s donations are supported by the Rotary Club of Tema.

The donations were led by the Zonal Business Manager for Central/Western and the Eastern/Volta Regions, Ishmael Wiaboh and George Diantey respectively.

Commenting during the donation, Ismail Wiaboh re-echoed the company’s commitment to ensure that children of school going age have the required materials to make learning easier.

He said “Airtel Ghana believes in empowering the next generation of Ghanaian leaders to fully realize their potential through the power of education.”

“This is expressed through our intervention in education as a key pillar of our CSR programme. Through our School Adoption programme, we invest in infrastructure, teaching and learning materials to drive improvements in education across the country. This year, we are happy to be collaborating with the Rotary Club of Tema to do these donations. As a socially responsible company, our commitment to support schools in communities that we operate in and education in general will continue to be a key pillar in our CSR programmes”.

The Heads of the Himankrom Methodist School and Odumase Krobo Presby J.H.S Mrs. Alice Appoh and Mr. Wisdom Sampong respectively expressed their gratitude to Airtel Ghana and the Rotary Club of Tema and were optimistic that their pupils will put the materials to optimal use.

Airtel Ghana continues to demonstrate commitment towards empowering young people through its holistic CSR programmes with specific focus on education such as the School Adoption Programme and the Evolve with STEM initiative.

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Source: Airtel Ghana

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Wo Mmere Nie Ghana’s biggest and most rewarding recharge promotion, which is set to end in June has introduced GHC 2,000 daily cash prizes and ramped up the weekly cash prizes to reward customers who participate in the promotion.

The ceremony which took place at the Tamale taxi rank attracted a large crowd of excited patrons. The company presented GHC 10,000 each to Joel Ameah and Daniel Kumafo who were winners for week 12 and 13 respectively.  Daniel Kumafo also walked away with GHC 25,000 for accumulating the highest points at the end of month 3 bringing his total cash prize to GHC 35,000.

Making the presentation, Samuel Sarpong, Airtel’s Director of Sales & Distribution, said “This promotion has so far rewarded over 2.5 million customers – a testament to the transparency around it. Today we are delighted to reward Daniel and Joel for accumulating the highest points in their respective weeks.  In response to customers demand for an extension of the promo, we announced last week our decision to extend Wo Mmere Nie till June to allow more customers to participate and win.”

He continued “We have also introduced a daily cash prize of GHC1, 000 each for two customers who accumulate the highest points at the end of each day.  Indeed there is no better time to join Ghana’s biggest recharge promo than now.  And you can partake simply by recharging GHC 2 and above or playing the SMS trivia by sending Start to 477. To all our customers, I say, this is your time. Wo Mmere Nie “

The winners

Joel Ameah is a digital marketer and has been using Airtel for more than 2 years. He could not hide his joy as he commended Airtel for enriching his life and that of other Airtel customers. He said “I am really excited to be one of the numerous winners in this promo. Initially I was not sure I could win as much as GHC 10,000 just by recharging and playing the SMS trivia” but here I am today. I will invest the money in a bank for now and plan on what to do next with it”.

Daniel Kumafo, a credit officer who won GHC 35,000 as the winner for week 13 and month 3 said “When I received the call from Airtel saying I was a weekly winner I was very happy, but coming here and being called out again as the monthly winner did not come as a surprise, because in addition to recharging, I played the SMS trivia. I am super excited to have won an additional GHC 25,000. My eyes are set on the ultimate cash prize of GHC 150,000 so I will continue recharging and playing the SMS trivia”.

Revamped Daily and weekly Cash prizes

Two customers with the highest points at the end of each day will now receive a cash price of GHC 2000.

The customer with the highest accumulated points at the end of each week will receive a cash prize of GHC15, 000

Grand prize of GHC 150,000

At the end of the promotion, the customer with the highest accumulated points wins the ultimate cash prize of GHC 150,000.

The first and second runners-up take home a whopping GHC 100,000 and GHC 75,000 respectively.

SMS Trivia to build points faster

Customers also have the opportunity to build up points by playing the innovative SMS trivia by sending START to 477 to subscribe and answer questions.

Double points for recharges using Airtel Money

Airtel prepaid customers who recharge or purchase data bundles using Airtel Money automatically receive double points for every recharge worth GHC 2 and above.

Points accumulated weekly and monthly are automatically rolled over to the following month to give every customer an increased opportunity to win.

Customers can check their accumulated points by sending POINTS to 477.

Airtel “Wo Mmere Nie” is Ghana’s biggest consumer recharge promotion and is transforming lives of Airtel customers across the country.

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Source: Airtel Ghana

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The donations are in line with the company’s bold ambition to empower young people to fully realise their potential through the provision of educational materials and infrastructure.

A team from Airtel Ghana, led by the Zonal Business Manager for Ashanti and Brong Ahafo, Kwaku Asiedu, made a donation of books, school bags, pencil cases, mathematical sets, and lap desks to over 1,000 pupils in both schools.

Speaking at a brief ceremony at the Tanaso SDA Cluster of Schools, Kwaku Asiedu reiterated the company’s commitment to support the education of thousands of young people in the country through the provision of educational materials. He said “Airtel Ghana believes in empowering the next generation of leaders to fully realize their potential through the power of education. This is evidenced through our School Adoption and Evolve with STEM initiatives which seeks to invest in infrastructure developments and encourage the study of Science, Technology, Engineering and Mathematics.

Through the School Adoption programme, we have invested in infrastructure such as classroom blocks, libraries and ICT centers to facilitate effective teaching and learning in several schools across the country.

This donation is aligned to our commitment to invest in communities we operate in – especially in the area of education. This donation is also a way for us to invest in the lives of our brothers and sisters as part of the Easter festivities”.

The Heads of the Sokoban Methodist School and Tanoso SDA Cluster of Schools, Mr. Charles Berko and Mr. Daniel Kwasi Okrah were optimistic that the pupils would put the materials to good use and expressed their heartfelt gratitude to Airtel Ghana for investing in the lives of young people across the country.

The beneficiary pupils expressed their gratitude to Airtel Ghana for the kind gesture.
Airtel Ghana continues to play a significant role in promoting education in Ghana through its CSR initiatives. The company has won several local and international awards such as “Best CSR Initiative at the Africa and Global Carrier Awards.
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Credit: Airtel Ghana

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Wo MmerƸ Nie is the telecom industry’s biggest and most rewarding recharge promotion launched by Airtel in February to reward customers and to empower them to pursue their dreams this year. Since launch, close to 2 million customers have benefitted from instant daily prizes such as free talk time, data bundles and smartphones.

At a massively patronized ceremony at Market Circle, Takoradi, the company presented cash prizes of GHC 10,000 each to two weekly winners and GHC 25,000 to the first monthly winner.

Making the presentation to the winners, Rosy Fynn, Marketing Director of Airtel Ghana said “we are 5 weeks into Ghana’s biggest recharge promotion and we decided to bring the excitement to our cherished customers in Takoradi. Today, we are rewarding customers with the highest accumulated points for the 3rd and 5th week. They are Mustapha Toufik and Ibrahim Jackson. They both take home GHC 10,000.

Mustapha Toufik also walks away with the monthly prize money of GHC 25,000 for accumulating the highest points at the end of the fourth week”.

She continued “As a business, our commitment to enrich the lives of our customers drive us to develop telecom and lifestyle solutions to meet their current and future needs. We recognise that our customers are ambitious, they have big dreams and aspire for the good things in life so we launched this promotion to reward and give them the opportunity to actualize their aspirations this year”.

The ‘Wo MmerƸ Nie’ recharge promo is open to all Airtel prepaid customers. Customers receive points whenever they recharge with GHS 2 and above. These points accumulate overtime and customers with the highest accumulated points at the end of every day, week and month win prizes such as talk time, data bundles and smartphones for daily winners and cash prizes of GHC 10,000 and GHC 25,000 respectively for weekly and monthly winners.

The winners
Ibrahim Jackson, a student of University of Professional Studies, Accra, is the winner for week 5 bagging GHC 10,000. He intends to start a business after school with the prize money as part of his long term dream of running his own business. He praised Airtel Ghana for introducing the Wo MmerƸ Nie promo saying “I am elated to be a winner in this promotion. It was hard to believe when I received the call from Airtel saying I was a winner. There is no doubt this is a genuine promotion and I will encourage all Airtel customers to participate”.

Mustapha Toufik is an Accra based transport worker who picked a total of GHC 35,000 for being the winner for week 3 and the third monthly winner. He intends to invest the money to expand his business whilst keeping an eye on the grand prize of GHC 150,000. He said “all I did was recharge and play the SMS trivia and here I am today with GHC 35,000. I am very happy man”.

The duo adds to the first two weekly winners – Eric Nuete Mensah, a transport agent and Yaw Bio Yentumi-Mensah, a management trainee at the Forestry Commission who won for weeks 1 and 2 respectively.

Grand prize of GHC 150,000
At the end of the promotion, the customer with the highest accumulated points wins the ultimate prize of GHC 150,000. The first and second runners-up take home a whopping GHC 100,000 and GHC 75,000 respectively.

SMS Trivia to build points faster
Customers also have the opportunity to build up points by playing the innovative SMS trivia by sending START to 477 to subscribe and answer questions.

Double points for recharges using Airtel Money
Airtel prepaid customers who recharge or purchase data bundles using Airtel Money automatically receive double points for every recharge worth GHC 2 and above.

Points accumulated weekly and monthly are automatically rolled over to the following month to give every customer an increased chance of winning.

Customers can check their accumulated points by sending POINTS to 477.

The recharge promo seeks to enrich the lives of Airtel customers beyond the provision of telecom and lifestyle solutions.
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Source: Airtel Ghana

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