According to a new report from Flurry Analytics, Apple accounted for 51 percent of the new device activations worldwide in the week leading up to and including Christmas Day (19-25 December).
Samsung held the number two position with 18 percent of new device activations and Microsoft (Nokia) rounded out the top three with 5.8 percent share for mostly Lumia devices.
After the top three manufacturers, the device market becomes increasingly fragmented with only Sony and LG commanding more than 1 percent share of new activations on Christmas Day.
Up-and-comers Xiaomi, Huawei and HTC all had less than 1 percent share on Christmas Day. One reason is their popularity in Asian markets where 25 December is not the biggest gift-giving day of the year.
The App industry continued with its tradition of witnessing the largest number of app installs on Christmas Day.
This year, and on Christmas Day in the US, Flurry tracked 2.5 times the number of app installs as compared to an average day in the first three weeks of December. Games and messaging apps saw the highest increase in app installs in Christmas Day.
Flurry Analytics reported in September (pre-iPhone 6 Plus), phablets were gaining share.
This Christmas, it appears more consumers are switching to the larger phone now that there is an iOS option.
In the week leading up to Christmas, 13 percent of new device activations were phablets compared to just 4 percent in 2013.
iPhone 6 Plus was one of the top five devices Flurry saw activated for Christmas; the iPhone 6 was number one.
Flurry examined data from more than 600,000 apps it tracks to understand what was under the Christmas tree and which apps were downloaded.
Source: Telecompaper