Citi 97.3 FM has been awarded the Chartered Institute of Marketing Ghana (CIMG) Media Organization of the Year Award – 2013 at the Banquet Hall, State House – Accra.
The award confirms Citi FM as the most influential radio brand in Ghana.
The CIMG in a citation praised Citi FM for its commitment to innovation and excellence:
“You have been able to use market insights to provide bespoke services to your listeners through your platforms by switching from politician-dominated panels on your programmes to the inclusion of experts from all divides.
“Your efforts at bringing education, entertainment and sports to our homes are laudable and continue to win more listeners.
Established a decade ago, Citi FM has become the most influential radio brand by attracting the largest discerning audience through innovative and quality programming.
The station has over the years run the best on-air programmes including the award-winning Citi Breakfast Show, Brunch in the Citi, Eyewitness News, Traffic Avenue and the Big Issue.
Citi FM events have over the years attracted the biggest audiences and has led the way in event innovation. The station leads the events landscape with its flagship Family Month Series, Management Development Month and the Business Breakfast Series, the Citi FM Round Table Discussions, the Music of Ghanaian Origin (MOGO) Concert, the Decemba 2 Rememba (D2R) Concert, Healthy Lifestyle and Power Walk, Just Women Career Forum and the award winning Heritage Month series.
In addition, Citi FM provides the best sports content in Ghana. It achieves this by giving listeners comprehensive sports news, analysis and reports. It is the only radio station in Ghana with full broadcasting rights to the English Premier League.
The station’s online department has also led the industry with cutting edge technology. With a dedicated team, www.citifmonline.com reaches a large global audience with news, podcasts, photo and video reports and live updates of programmes and events.
By: Kojo Akoto Boateng/citifmonline.com