PHD has topped off a stellar year by being named Media Network of the Year by Campaign Magazine.
According to Campaign, PHD “set the gold standard during its silver anniversary, with striking work and a new-business bonanza providing ample cause for celebration”.
Mike Cooper, worldwide CEO of PHD said, “PHD’s challenger positioning and focus on strategic comms planning and creative thinking has really set us apart this year. This point of difference is now starting to have the same draw globally as it has done in the UK over the last decade. Big brands are seeing the value in our global communications planning expertise and our success in that has led to us winning global buying assignments too. 2015 should be remembered as the tipping point, when buying-focused clients bought planning”.
[contextly_sidebar id=”cddVeApyLFFCrkWwtnXTqaqPQBGsCao7″]“I’m extremely proud of this achievement, which has been made possible thanks to the great talent in the network and our client partners.” continued Cooper. Referring to PHD’s performance, Campaign said, “At a time when media faces intense disruption and unprecedented scrutiny, PHD stands out as a beacon of quality”.
Earlier in October 2015, RECMA, the only market research company that evaluates digital and media agencies worldwide, indicated in their latest Pitch Cycle report that PHD outperformed all other agency networks in international pitches in 2015.
Commenting on the Network of the Year award, Bright Ladzekpo, MD and CEO of PHD’s Ghana office, said “it’s been a great year locally and globally, and so this accolade is truly befitting of our run, thanks especially to our existing clients who either retained or expanded our scope of work”.
“The network has been winning awards for great work but this one represents a very proud and inspiring moment for us in Ghana, due to my humble but unique contribution to our network’s entry proposal documents while on an exchange programme at the global office in London a couple of months ago” he added.
PHD is known globally as an innovator in communications planning and buying across broadcast, print, digital, mobile, social and emerging media.
Founded in London in 1990 as the first planning-led media agency, PHD is built on a culture of thought leadership, innovation and creativity, with a philosophy of “Finding a Better Way.”
PHD is one of the world’s fastest growing and most awarded media and communication agencies, with over 3,000 staff working in over 80 offices worldwide.
PHD was named ‘Media Network of the Year 2015’ by Campaign.
In Africa, the PHD comprises of three offices in South Africa and one each in Nigeria, Kenya and in Ghana where its major clients include SC Johnson Ghana, Millicom’s Tigo, SABMiller’s Accra Brewery and Voltic.
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Credit: citifmonline.com/Ghana