Coca-Cola Equatorial Limited came up among the top winners for this year’s Chartered Institute of Marketing Ghana (CIMG) Awards held at the State Banquet hall in Accra. Linda Larbi, Head of Marketing at the Coca-Cola Equatorial Limited was adjudged the “Marketing Practitioner of the Year 2014.”
The award was in recognition of Linda’s tremendous efforts and determination at ensuring that Coca Cola remains the number one beverage brand on the Ghanaian market.
As if to cap the beverage giant’s impressive marketing efforts at maintaining the top spot in the soft drinks market segment in Ghana during the year, the brand picked up yet again, another award for the night. The outdoor advert for the marketing campaign “Share a Coke” was voted the “Outdoor Advert of the Year.” The Share A Coke Campaign, which saw Coke calling out to Ghanaians through their local names to share, was a big success with the brand achieving unique sales and also saw Coca Cola’s market appeal being reinforced.
The night also saw Alhaji Alhassan Andani, Managing Director (MD) of Stanbic Bank and Lucy Quist the MD of Airtel Ghana being adjudged the 2014 “Marketing Man of the Year” and “Marketing Woman of the Year” respectively.
Other winners for the night included Vivo Energy Ghana, voted the Petroleum Company of the Year; Enterprise Insurance which won the Insurance Company of the Year award; and African Regent Hotel which picked up the award for the Hospitality Facility of the Year (Hotels). Japan Motors, Vodafone Ghana, Delta Airlines and Wienco Ghana Limited all picked up various awards during the event.
Dr Sola Safo-Doudu, National President of CIMG who spoke at the event underlined the importance in organizing such marketing performance award schemes to help improve the professional capabilities of members and non-members in the marketing field and to help build a sound economic environment for the country.
The CIMG Awards is an annual national award scheme that assesses the marketing performance of corporate officials, brands and organizations with a view to rewarding them for excellent marketing efforts. This year’s awards night celebration is the 26th edition since its inception.
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Source: Coca Cola