On an average, 600000 to 1000000 books are published each year. How many of these books are written by Africans? How many of these books authored by Africans are Ghanaians and how many of these books authored by Ghanaians are by young brilliant authors?
Answering these questions single-handedly leads to a young Ghanaian who is steadily building his name in international strides
Kwesi Sakyi-Gyinae, a dynamic business developer who helps different management teams to create and execute revenue-driving agile business & sales development strategies, is the author of “6 ways to build a better brand”.
Kwesi has worked on numerous brand strategy projects at Millward Brown (Global Brands, Media & Communication Consulting firm) in their West African hub and has worked on major projects in 7 different countries across three continents including USA, UK, Germany and Finland.
What do the Top 100 Most Valuable Global Brands have in common? The answer is what this book is about: the 6 proven strategies used by top global brands to stay superior in their respective markets. These strategies have enabled these top brand performers to increase their Brand Value by 126 percent over the last decade- a 14 percent year-on-year growth.
This book, among other things, will inspire you to think more creatively and holistically about your business’ brand- from a functional, emotional, symbolic and other intangible (e.g. reputation) attribute perspective. The chapters in this book walk you through how you can harness Social, Mobile, Innovation, Differentiation, Trust and Fun strategies to build your brand, while remaining focused on your customers in the process. Regardless of the stage at which your business is along the growth curve, you will find these strategies relevant. So whether you are an entrepreneur who just kick-started a clever idea, an already existing small business owner looking to add spice to your brand assets, or a full-fledged organization leader seeking to spike your brand efforts, this book will be of help to you. You will realize later in this book that executing these strategies can be tailored for any size of marketing budget your business runs on- not having enough resources is no excuse
There’s a whooping 51% discount promo running on this e-book from Sept 24th – Oct 1st. The book is available for download on Amazon.
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By: Kojo Akoto Boateng/citifmonline.com/Ghana