Unilever has reaffirmed its leadership position as the world most sustainable brand according to the 2015 Sustainability Leaders report.
The report produced by think tank sustainability and research consultancy GlobeScan indicated “Unilever is in the leadership position throughout much of the world, with the leadership margin being the largest in Europe”.
[contextly_sidebar id=”lfJ6SNuHqK4V1l0W4M6bD4wdh6rPAxyq”]GlobeScan inquired 816 qualified sustainability experts drawn from corporate organizations, governments, non- governmental and other organizations in 82 countries including Africa\ Middle East, Asia, Europe, North America and others in terms of corporate sustainability leadership and Unilever topped the ranking.
“After dominating our corporate sustainability leadership ranking for more than five years, Unilever has further improved its position and is now ahead of competitors by 27% points”. The report revealed.
A major trend reflected in the report is a growing divide among sustainability experts on the relative importance of a clear, well defined statement of corporate values versus a business model that integrate sustainability.
This year, 26% of experts said that corporate values including the beliefs of the company executives were the most important driver for sustainability.
By comparison, 22% argued that making sustainability part of a core business model was more important.
But the numbers only tell half of the story. Last year 15% of experts highlighted the importance of business models, and 27% of experts’ highlighted values.
In other words, values as the top maker of sustainability leadership declined by 1% this year, while business model has jumped to 7%.
It seems that for a growing number of experts, the question is no longer whether companies say the right things about sustainability, but whether or not they have made it part of the DNA.
Helping Millions of Ghanaians to improve their Health and Hygiene habits
Since the launch of Unilever Sustainable Living Plan (USLP) in 2011, Unilever Ghana’s good hygiene and health habits campaign has reached over 2 million people in its quest to improve the health and wellbeing of Ghanaians.
This is in line with Unilever’s ambitious goal to help more than a billion people improve their health and hygiene habits by 2020.
The brand led campaign focuses on washing of hands at the five critical times to improve health and hygiene, children eating well to grow well as well as brushing of teeth day and night to enhance good oral health habits.
Through Lifebuoy, Ghana’s number one hygiene soap, Unilever Ghana has taught over 1.9 million people about the importance of washing hands with soap and water. With the support of Pepsodent, over 1.5 million people have learned the importance of brushing their teeth twice daily, whilst Blue Band good nutrition campaign has reached over 1.4 million people in Ghana.
Global Scale
Globally, Unilever has reached 397 million people so far in its ambition to help improve the health and wellbeing of over 1 billion people by 2020, and more than a million through its “enhancing livelihoods” programs, which include giving access to training, support, and skills to 800,000 smallholders and 238,000 women.
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Source: Unilever Ghana