Delivering the keynote address at the 2018 Springboard Global Convocation, the head pastor of the International Central Gospel Church challenged Ghanaian not to settle for less no matter which aspects of society they are involved in.

Pastor Otabil’s address began with a critique of some Ghanaians films and their poor special effects.

He recounted a scene from a film which had a witch transfiguring into a snake in a demonstration of her supernatural abilities.

After describing the poor effects used in this scene, he stated that this was a microcosm of Ghana’s story and its people’s lowered standards.

“We seem to have stagnated and gotten stuck at a certain point that something that probably was fun 50 or 60 years ago should not be fun at this time. But if people are still making movies where human beings are turning into snakes with very poor technology deployed and very poor effects deployed then it shows that there has not been much change, not only in the film industry but also in the appreciation of the consumers.”

“Where there are no people to appreciate something, that thing will not survive. It has to be changed to meet the desire of the people,” Pastor Otabil stated.

Thus, in his estimation, any elevation of the Ghanaian society will begin with a change in the individual preferences of citizens.

“The fundamental problem we have is our inability to change our taste, our inability to change what we desire, our inability to appreciate and that is the fundamental [problem]. If you don’t change the fundamental appreciation in you, you will attract the same market over and over.”

He concluded the address using a football analogy to emphasise the fact that individuals defined the greatness of a team and not the brand itself.

“The players, they make the team. It is not the team that makes itself and if the people can self-transform then the team will be a great team. If even Ghana doesn’t change, you must change,” Pastor Otabil said.

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By: Delali Adogla-Bessa/citifmonline.com/Ghana

The post Ghanaians need better ‘tastes’ to drive development – Otabil appeared first on Citi 97.3 FM - Relevant Radio. Always.

The network houses a state of the art radio station, a television studio which is yet to be completed and a recording studio.

The radio station dubbed, Radio Central is being broadcast online and can be accessed via www.central.edu.gh.

Speaking at the launch of the multipurpose studio on Friday, the Chancellor of Central University, Dr Mensa Otabil challenged the Communications Studies students to localize the station by aiming at smaller communities and telling their stories.

The Chancellor advised that content and programs should be geared towards a clearly defined audience. ‘’Radio has become frivolous because broadcasters don’t know who they are talking to,’’ Dr Otabil stated.

According to him,  the studio should not aim at speaking to Ghana but addressing issues in immediate communities to be able to develop depth and eventually allow for monitoring of the impacts made. ‘’A great tool has been given to you, don’t waste it, take it seriously’’, he added.

The Head of the Communications Department of the university, Dr Ransford Antwi said he was hopeful new studio will ensure the Department becomes the best among its peers as far as media training institutions are concerned.

‘’There are lots of institutions in the country providing media training but we will not settle for mediocrity’’ he stated.

Dr Antwi however charged the communication students to use the studios efficiently and responsibly and not give in to the trivialities that have engulfed some aspects of the Ghanaian media.

On his part, the Minister of State in Charge of Tertiary Education, Professor Kwesi Yankah who was the special guest of honor was hopeful that the department, which is the country’s youngest, will soon become the most important following the unveiling of the studios.

Prof. Yankah who is also the immediate former Vice Chancellor of the University called on the students to ‘’go beyond newspaper headlines and rather use the platform given to the benefit of surrounding communities such as Prampram, Dawhenya, Ningo.’’

He urged the students to avoid frivolities and relatively combine information and active communication to benefit the community.

The Department of Communications Studies of Central University was established in 2011 and has since seen two batches of students graduate in 2015 and 2016.  Among its mainstream programs are, advertising, public relations, new media, broadcast and print journalism. The department has affiliations with notable institutions in the United States of America, South Africa and Sweden.

Among its mainstream programs are, advertising, public relations, new media, broadcast and print journalism. The department has affiliations with notable institutions in the United States of America, South Africa and Sweden.

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By: Lorrencia Nkrumah

The post Central University unveils multipurpose broadcasting studio appeared first on Citi 97.3 FM - Relevant Radio. Always.