Stanbic Bank Ghana Limited is to receive an award as the “Most Innovative Business Brand” in Ghana.
This forms part of a-five-year programme designed by Premier Brands Ghana to identify businesses that are making everything possible to improve the value of their brands.
The CEO of Premier Brands Ghana Mr. Eric Affaidu explained that the programme will be climaxed with a publication of the financial values of the top 50 Most Valuable Brands in Ghana.
He said it is high time businesses in Ghana got to know the value of their businesses in money terms.
He continued that “Stanbic Bank, Watatank, Lonart, Databank, Charter House, and UniBank, according to the survey, showed great strides in quality in product innovation, water storage, malaria treatment, fund management, event management and customer service respectively, beating over 250 business brands considered in the survey.
“This attests to the fact that these brands are leaving no stone unturned to satisfy their Customers”, he concluded.
Databank Financial Services will receive an award as the “Top Quality Business Brand” in ‘Fund management and Corporate Financing’ while Utrak Savings and Loans Limited, a financial organisation with the headquarters in Kumasi will receive a “Top Emerging Brand” award for the fact that the brand has improved its presence significantly in recent times.
Other consumer brands including Propa Sanitary Pad will receive Top Emerging Brand award, Lonart Anti-Malaria drug from Tobinco Pharmacy, and Watatank from Duraplast will both receive Top Quality Brand award for 2015.
The awards dinner scheduled to take place in May 2015 will award 20 outstanding brands in Ghana for their excellence in quality.
Source: Premier Brands Ghana