Vlisco have launched a new tailoring service known as Prêt-à-Couture.
Vlisco Prêt-à-Couture offers a premium tailoring service, providing beautiful fashion in a few easy steps. Consumers simply choose their favourite fabric, have their measurements taken and receive their perfectly tailored outfit shortly after.
And to affirm its Vlisco authenticity, every garment will be finished using the finest branded linings and trimmings.
This service is said to be available in their shops at the Accra Mall & Westhills Mall. This Prêt-à-Couture tailoring service will soon be available too in: Togo, Benin, Ivory Coast and Democratic Republic of Congo.
Meanwhile the company has bemoaned the effects of the current power crises on their business. According the Marketing Director, there is a struggle to power its standby generators due to the cost of fuel.
As the load shedding intensify industry have had to shed some 30 percent of load something commentators in the industry say is having serious impact on their business leading to some folding up.
The Marketing Director at Vlisco Ghana Stephen Badu, told Citi News at the sidelines of the launch of a new tailoring service by Vlisco Ghana known as Prêt-à-Couture that the company had an obligation to deliver the best of service to its customers but the effort was being thwarted by the frequent power cuts.
“The power crises is indeed having a negative impact on our business increasing our operational cost but we are unable to increase our prices because we want to remain competitive even to the imported materials on the market.”
By: Norvan Acquah – Hayford/citifmonline.com/Ghana