British Airways Ghana has revealed that 2014 has been a “good year” for the airline in terms of profitability and doing business on the Accra-London route.
This was amidst the outbreak of the deadly Ebola disease which took a heavy toll on the airline industry across the West Africa sub region.
[contextly_sidebar id=”h81NNFbHPmiXqCL2ZXkU9VfAOo0otFc1″]The Ebola disease that hit Liberia, Sierra Leone and Guinea the hardest, forced airlines including British Airways to cancel flights to these countries indefinitely.
As at August 2014, Air Côte d’Ivoire, Nigeria’s Arik Air, Togo’s ASKY Airlines, Emirates Airlines and Kenya Airways had all cancelled a combined 76 scheduled flights to Guinea, 70 to Liberia and 70 to Sierra Leone.
According to the British Airways Commercial Manager for Ghana Moran Birger, “I can’t say it affected out market here. We actually increased the number of seats we sold, so obviously we have a very strong passion and commitment to this market [Ghana] we have been serving for 77 years.”
“It is something we continue to grow and that is the reason why we have put a big plane here and we will maintain it,” he added.
He said BA’s market share is also growing and sighted the profitability on the “transfer market from Accra to US and Europe.”
British Airways will complete a $5 billion investment it launched over a period of years in Ghana and hoping to make the best returns as competition increases.
The airline has launched a special Christmas promotion for their customers during the yuletide, which runs from December 21 to December 30 2014.
By: Nana Boakye-Yiadom/citifmonline.com/Ghana