Ghana, was at the weekend adjudged the Telecommunications Company of the Year 2013, while its Corporate Social Responsibility (CSR) programme, HealthLine, picked the TV Programme of the Year 2013 award. This was at the 25th Chartered Institute of Marketing Ghana (CIMG) Awards held in Accra.
Vodafone outshined its competitors to emerge Telecommunications Company of the Year, for its excellent customer service,, continuous innovation and unmatched customer experiences, as well as its unique strategic marketing insights.
For the third year in a row, Vodafone’s Healthline initiative has won the CIMG TV Programme of the Year award for its exemplary CSR focus on health for all Ghanaians and for endeavouring to close the doctor-patient gap in Ghana.
HealthLine has also contributed to demystifying supposed tabooed diseases and empowering Ghanaians to freely talk about their health.
The Vodafone Healthline initiative enjoys massive viewership nationwide as it educates Ghanaians on important health issues and sponsors medical treatment for patients who need urgent medical attention but cannot afford the cost.
Commenting on the awards, Harris Broumidis, Chief Executive Officer of Vodafone Ghana, expressed his appreciation to Vodafone employees and all consumers.
He said “It’s certainly great news that we have been recognized for delivering on our brand promise, empowering our customers and giving them real value.
He said the awards are a manifestation of the hard work put in by Vodafone employees in satisfying customers, given how competitive the Ghanaian telecom industry has become over the past few years.
Source: Vodafone Ghana