M.anifest’s song Someway Bi went viral days after its release. The song, off his Apae album, trended on social media sites Facebook and Twitter and has enjoyed massive airplay since its release.
Following the success of the audio release, the rapper went ahead to release an awesome video which also trended for days on Twitter. The Someway Bi video has been watched over thirty three thousand (33000) times on YouTube.
According to M.anifest, his success is because he does songs that people can relate to. He also explains that his success is also due to the fact that his team has effectively used social media to market his brand and music.
“Social media has played an important role in my career and in the dissemination of my music so far. If you do music that is not trendy or non-traditional, you have to also use a non-traditional or non-trendy way to promote it,” he said, in an interview on Citi Trendz.
He explained further that “social media is not dependent on PAYOLA, it’s not dependent on whether you have connections or not, it’s dependent on whether people like your stuff and how you are at mobilizing the people who are online. So for me it’s always played a role because it cuts out the middle man and I’m able to go directly to the people.”
Video: M.anifest – Someway Bi
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By: Kojo Akoto Boateng/citifmonline.com/Ghana