The CEO of Invest Eye Capital, Nana Osae Addo- Dankwa, has encouraged startups to develop a unique brand for their businesses to stay relevant in a highly competitive market.
He said this at the maiden L’ainee Foundation Startup Workshop held at the LOC Events Centre, Adabraka, on Thursday.
The workshop, which was under the theme, “Building Sustainable Businesses for a Thriving Economy” was aimed at equipping budding entrepreneurs with the know-how of running a successful business.
Nana Addo-Dankwa, an entrepreneur, highlighted the need to be innovative in the hiring and managing of staff, and to be adept in the balancing of the company’s books.
He reiterated the importance of finding talented expertise who share the same ideas and visions of the company, as well as building a brand that will appeal to the target audience and inspire customers.
“It is ideal to start small, have an effective plan to enable your business to grow, take calculated risks and keep everything simple,” he added.
He urged the participants to be mindful of their financial, environmental and social risks, as well as obligations and opportunities with regards to taxes and regulations that govern businesses in the country.
The Business Strategy Officer of L’aine Services, Mr. David Mills, entreated participants to prioritize management of performances of their business and pay key attention to who they hire in order to drive the goals of the business.
He called on business owners to identify the strength and weaknesses of their teams, develop and coach those who need help to achieve the desired results.
Mr. Mills concluded “Entrepreneurship begins the moment you decide to make a difference. The good news is that you do not need money to make the decision.”
A session also gave participants the opportunity to socialise, exchange ideas and build corporate and personal networks to improve businesses.
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By: citifmonline.com/Ghana