A research conducted by the Centre for Media Analysis (CMA), a media monitoring and Strategic Communications agency in Accra, has revealed that Capital Bank’s CEO, Rev. Fitzgerald Odonkor, occupied the first position in the ‘Ghana Banking CEO’s Media Coverage Index’ in the 2nd quarter of 2016.
Ghana Banking CEO Media Coverage Index is a quarterly assessment designed to capture the media coverage of Chief Executives of banking institutions in the country to measure the public visibility of these corporate leaders and the impact of the visibility on their businesses.
Rev. Odonkor, was the most visible personality among the 27 bank CEO’s monitored in the 2nd quarter.
He had a visibility score of 17.2 percent on the index. He had a total of 90 direct quotes and 104 paraphrased stories captured.
This was a major leap compared to his visibility score of 7 percent in the 1st quarter of 2016.
The CEO of HFC Bank, Mr. Robert Le Hunte, who topped the CEO visibility score with 31 percent in the 1st quarter, came second with a score of 16.5 percent in the second quarter.
The CEOs of NIB, Mr. Ernest Mawuli Agbesi and Ecobank, Mr. Morgan Aseidu, followed in third and fourth positions with visibility scores of 15.4percent and 11.1percent respectively.
Among other banks who made it to the top ten were FBN’s Mr. Gbenga Odeyemi (10.8percent), GCB Bank’s Mr. Samuel Sarpong (8.5percent), Zenith Bank’s Mr. Henry Oroh (5.5percent), ADB’s Mr. Daniel Asiedu (5.1percent), UMB’s Mr. John Awuah (5.1percent) and UniBank’s Mr. Felix Nyarko Pong (4.4 percent).
In today’s competitive Ghanaian banking sector, it is undeniable that CEO reputation is intrinsically linked to an organisation’s success and is one of its most valuable and competitive assets.
Global studies have shown a positive relationship between CEO visibility and organisational visibility because CEOs’ are often seen as the face of an organisation. A CEO’s positive brand drives the corporate’s upsurge.
Analysts at CMA believe that, a positive commentary from a CEO with a favourable reputation among its public can trigger a bigger investment portfolio since the CEO’s identity is linked to the brand identity and ultimately brand health.
A CEO’s reputation therefore matters to an organisation’s bottom line.
CMA therefore encourages banks to invest in their leadership because it is resource worth cultivating for the realization of organisational goals.
The monitoring exercise conducted by the CMA for the first quarter considered print, radio and online platforms in the gathering of data for the study.
The monitoring exercise revealed that only three of the tier one banks (ADB, Ecobank, GCB) were among the top ten.
The rest of the tier one banks except Barclays were among the 27 banks monitored in the second quarter with the same criteria.
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Source: Centre for Media Analysis; Banking Research Desk