The Managing Director of Primus Advertising Ghana, Wale Adeoye-Famosa, has been appointed ICOM Regional Director for Sub-Saharan Africa and a member of the board of ICOM, the world’s leading network of independent advertising and marketing communications agencies.
This rapidly developing region is important to ICOM as the network’s clients expand in these fast-growing markets.
ICOM is the world’s largest network of independent advertising and marketing communications agencies with more than 90 agency members in 65-plus countries. Annual billings total US$3.5 billion with gross income exceeding US$500 million.
ICOM Board Chairman Bob Morrison (also president of The Morrison Agency, Atlanta) said that in appointing Mr. Adeoye-Famosa the ICOM board wanted a strong member to continue advancing ICOM’s position in the region.
Primus Advertising, which joined ICOM in 2008, is ICOM’s longest-serving and most experienced African member.
ICOM also has agency members in Ivory Coast, Nigeria, Tanzania and Zambia in the sub-Saharan region.
Accepting the appointment, Mr. Adeoye-Famosa said his goals include expanding the number of ICOM representatives in the region by recruiting members in countries not yet represented, building and creating new partnerships, and facilitating better coordination throughout the region.
“We plan to be well prepared to provide our international clients with the broadest African communications footprint available and will aggressively pursue new joint business opportunities for ICOM members and make ICOM a highly recognizable name across the region,” Mr. Adeoye-Famosa said.
His career has spanned a range of marketing and management positions both on the client and agency sides in Ghana and Nigeria.
He has managed both major local and multinational brands including Daewoo, Nestle, Panasonic, Peugeot and Texaco.
At Primus, he has been instrumental in bringing on board GSK, Microsoft, Pepsi, Samsung and Total Petroleum among many others.
Under his leadership, the agency has won a number of industry awards for its work, including the Most Promising Advertising Agency of the year 2005,and a number of GONG GONG Awards of the Advertising Association of Ghana
In his new ICOM post, Mr. Adeoye-Famosa succeeds Peter Jackson, whose Johannesburg agency Volcano Group, resigned from
ICOM when his agency was acquired by multinational WPP’s Grey Advertising this spring.
Credit: Primus Advertising