About 72% of people trust what others say about a brand and 15% believe what the brand says about itself in advertising. That is why brands need to consciously strive to satisfy and retain customers.
On the Management Development Month series Wednesday on the Citi Breakfast Show, the Commercial Director of PZ Cussons, David Afflu, shared some tried and tested secrets on how brands can engage, satisfy and retain customers.
Listen to the full audio below: