Instagram has revealed it is to change the way it displays photos in your feed.
The photo sharing app is adding an algorithm which will rank posts and show you what it “believes you care about the most”.
It currently orders them from most recent to oldest in a timeline.
The news was confirmed in a blog post on Tuesday and follows similar moves by Facebook and Twitter in the past few years.
“To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most,” reads the blog post.
“The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.”
The company added that the average person on Instagram misses 70% of their feed, simply because there’s so much content.
The change seemed inevitable after Instagram’s parent company Facebook made similar changes to its timeline.
But Instagram bosses have promised to take time and “listen to your feedback along the way”.
The new experience will go live in the coming months and follows another significant development with the app.
In February, Instagram confirmed it was letting its users switch between different accounts more easily.
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Source: BBC