Ghana Commercial Bank (GCB) has commended Citi FM for the just-ended Heritage Caravan trip which the bank said is promoting Ghanaian culture.
More than 70 people on Monday, March 7 set off for a 7-day trip to eight regions, giving them a unique opportunity to experience Ghana in a different way.
[contextly_sidebar id=”dphPGcRKLyxpjtRwQZ0fufVW1mW3BVQ5″]The Heritage Caravan, the first of its kind, was part of the station’s Heritage Month initiative, held annually in Ghana’s birth month, March.
The caravan travelled through eight out of Ghana’s ten regions and GCB bank was one of the five sponsors for the maiden edition of the project.
The Head of Corporate Affairs at GCB, Tyra Obuobi in an interview with Citi News explained that her company’s deacon to sponsor the project was also to give them the opportunity to also share the GCB story across the length and breadth of Ghana.
“It is a wonderful opportunity for GCB bank… it gives us an opportunity to market the whole country. People need to appreciate what we have in Ghana.”
Mrs Obuobi stressed the importance of this initiative to local tourism saying, “We have sights and interesting places that our people can patronize and that is why GCB is happy to be part of this heritage session to open up Ghana to the majority of its people.”
“It is getting us to appreciate our heritage and I think Citi FM is doing just that and we are happy to be a brand associated with Citi FM in this regard.”
The other sponsors of the Heritage Caravan were Sasso, Jovago, Colgate and Top Oil.
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By Delali Adogla-Bessa/citifmonline.com/Ghana