The company’s head of communications, Gabriel Stricker, tweeted on Thursday he was leaving Twitter more than three years after joining. The news was first reported by Re/code.
Twitter, for its part, thanked Stricker for his contributions, but suggested his departure was part of a larger company strategy and a need for change.
“It continues to be essential that we show the world the value of Twitter,” a Twitter spokesperson told Mashable in a statement. “Communications is a key component of that, and to help build toward a stronger future, we are looking now to shift our communications strategy and direction. We will be bringing in new leadership, and we thank Gabriel for his contributions.”
His departure follows Dick Costolo’s, whose surprising resignation made headlines in June. Costolo’s last day as CEO was July 1, although he will remain on Twitter’s board of directors.
Stricker’s departure shouldn’t come as a total surprise. Although interim CEO and Twitter creator Jack Dorsey previously said he doesn’t foresee any changes in Twitter’s “strategy or direction,” change was inevitable.
Over the last 12 months, Twitter came under fire for challenges around stagnant user growth, user retention and disappointing results from its direct-response advertising business.
Leaks to the public, including prematurely released first-quarter 2015 earnings, haven’t helped the company, either.
Dorsey, however, kept it classy, publicly bidding Stricker sayonara via — how else? — tweet.
Source: Mashable