Google will be introducing a “Buy” button capability onto shopping ads on mobile phones and on YouTube, Recode reported, saying it will let advertisers place the ads on YouTube.
Sridhar Ramaswamy, Google’s SVP for ads and commerce, introduced the new feature at an ads conference in San Francisco.
The function will arrive inside TrueView ads, the clips before the main video which viewers can skip.
The move means that people will only have to push the button to view prices and then pay for the product advertised. The button will work on both desktop and mobile.
Google stressed that this does not allow for purchasing directly within YouTube.
The button sends users to retailers websites.
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Source: Telecom Paper