Events management company, Charter House Ghana, has profusely apologised to award winning rapper, Sarkodie for erroneously announcing in a radio commercial that he would be performing at the 16th Vodafone Ghana Music Awards (VGMA).
[contextly_sidebar id=”O6c79CZdiey3PariDivCcZnY48D49b4S”]A statement signed by George Quaye of Charter House explained that two promo ads were recorded – one with Sarkodie’s name and another without but their Media Manager “sent the wrong ad which had Sarkodie’s name. Clearly, it was an error from our end which we have totally admitted.”
A day after the VGMA industry awards, Sarkodie took to Twitter to express his outrage at the event organizers in a series of tweets.
He accused Charterhouse of taking him for granted by using him to attract audience to the show.
He narrated that he had been approached by Charter House to perform at the awards show but it was later agreed that he will no longer perform because they could not afford to pay him.
Despite prompting Charter House over the wrong ad which was running, no steps were taken to rectify the problem and the event organizers vehemently denied that the said ad was being aired.
However, Charter House says it takes full responsibility for the mishap and promised that measures have been taken to avoid a repetition of the problem.
Below is Charter House’s explanation of what really happened
“We would like to expressly state that Sarkodie IS NOT performing at the 16TH VODAFONE GHANA MUSIC AWARDS.
Prior to this, we had been communicating and had met with a member of his management team trying to arrive at a favourable figure.
In anticipation of that figure coupled with the unstable power situation in the country plus the long Easter weekend ahead of us, where it would be almost impossible to get a studio to record, we worked ahead and recorded different versions of the 16th VGMA’s final event radio commercial.
One with Sarkodie’s name and another without. With our fingers crossed, the ads were all submitted to our media manager.
Unfortunately, we were unable to come to a favourable agreement and parted ways amicably.
Our media manager was immediately informed on Thursday evening to send out only the ad that DID NOT HAVE Sarkodie’s name.
This, she did except for YFM, where she sent the wrong ad which had Sarkodie’s name. Clearly, it was an error from our end which we have totally admitted.
We hereby unreservedly apologise to Sarkodie, his management friends and fans as well.
Measures have been taken to ensure this does not happen again.”
FOR CHARTERHOUSE GHANA
George Quaye
By: Efua Idan Osam/citifmonline.com/Ghana
Follow @osamidan