Ghanaian-owned international beverage firm, Kasapreko Company Limited has introduced holographic security seal on two of its premium products Alomo Bitters and Alomo Silver.
The hologram which is a silver-like shining seal similar to that found on currency notes is strategically positioned on the cap of every Alomo bottle for easy identification.
According to the Managing Director of Kasapreko, Richard Adjei, the introduction of the unique hologram is part of the company’s strategic efforts aimed at helping consumers to differentiate the Alomo brands from others.
“This initiative is a security standard that essentially will ensure clear brand differentiation and to highlight the unique features that distinguish the Alomo brands from other substandard bitters products in the market,” said Mr Adjei.
He added that it further demonstrates the company’s care for consumers and their safety.
“As a responsible company, we are taking this pre-cautionary measure to reassure our consumers that they can be certain to trust the only authentic bitters on the market. We want to ensure our consumers get the best of products because we value their wellbeing,” said Mr Gerald Bonsu, Marketing Manager of KCL.
The CIMG Manufacturing Company of the Year has over 16 brands in its folds cutting across bitters, liquor and whiskies.
By: citifmonline.com/Ghana