So, you love Apple products but you also love still having money in your bank account — what’s a shopper to do?
Why, buy one of Apple’s rumored less-expensive MacBook Airs allegedly dropping later this year, of course.
Predicting what’s going on inside the minds at 1 Apple Park Way is a notoriously tricky proposition, but analyst Ming-Chi Kuo of KGI Securities has a track record of being pretty damn good at it. His latest investor note, according to 9to5Mac, suggests the tech behemoth plans to release a MacBook Air “with a lower price tag” sometime in the second quarter of 2018.
At present, a 13-inch MacBook Air sells for $999 or $1,199 — depending on the specifications. While merely the expectation of a lower price tag doesn’t give us a lot to go on, it does suggest that Apple sees a way to get its wildly popular laptop into even more hands: Make it cheaper.
Which, yeah, brilliant.
Kuo has some other thoughts about what may be coming down the Apple-shaped pike, too. Specifically, he notes that we should look for an updated AirPod later this year.
Oh, and he also drops a little nugget of possible truth about the HomePod. Namely, that demand for it is merely “mediocre.” Maybe if they released a cheaper version? Hey, I’m just spitballing here.
So there you have it. Apple, Silicon Valley’s embodiment of innovation, might be changing the game all over again with the revolutionary idea of making its products more affordable. If Kuo is right, your wallet will thank you.