One of the country’s leading e-commerce companies, Jumia Ghana, has launched its 2017 Black Friday campaign to offer customers products at discounted prices of up to 90%.
This year’s Black Friday discount season, which runs from Friday, November 24 to December 15, sees the company put up for sale over 30,000 products from more than 20 top brands in the country.
[contextly_sidebar id=”sZenLM6lUH6hgc3jWoJCQOqArScW0Aow”]According to the Managing Director of Jumia Ghana, Ore Odusanya, the company is looking to increase its regular sale within the period by 500%.
He told Citi News the company is targeting 160,000 orders, and over 10 million impressions on social media.
He said the company hopes to receive at least 140,000 product orders during the period.
“There was Black Friday 2015, 2016, and now 2017, which is the biggest. On some products, we are going to offer as high as 80% discount. We are true to our words and we will definitely offer the discounts that we promised. This year, we are hoping that we will go 5 times the average sales. We expect that we are going to have about 10 million impressions in terms of marketing and at least 140,000 orders. We think that we are going to exceed our sale by a large margin,” he said.
2017 black Friday outline
The 2017 Jumia Black Friday season features exclusive discount deals for various categories from Saturday, November 25, 2017 through to December 15th.
Besides the regular discount sale during the period, customers stand the chance of enjoying massive discounts on selected products each day in flash sales that last for an hour between 12:00noon and 1:00pm on the Jumia website or app.
Jumia Voice Competition
Ore Odusanya disclosed that, a lucky customer will be chosen at the end of the discount season for an all-expense paid 3-day trip to Dubai with a GHS10,000 shopping voucher.
Entrants into the competition must produce their rendition of the Jumia song and upload on their social media platforms. The customer with the most number of likes and shares on social media will be chosen as the winner.
Meanwhile, Jumia delivered its first 2017 Black Friday product, a wristwatch at 1:00am to a customer who stayed up late to place an order after the stroke of midnight in Accra.
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By: Jonas Nyabor/citifmonline.com/Ghana