Peak Green, a new variant of the hugely popular and quality Peak Milk, has been introduced into the Ghanaian market.
This Peak Green, an evaporated milk where animal fats have been replaced by vegetable fats, offers households across Ghana the renowned great taste for which the Peak brand is loved globally, with the invaluable health benefits of low cholesterol and unmatched affordability.
Peak Green, the new variant of the Peak brand is being introduced to meet consumers demand for milk with low cholesterol, the fastest growing segment of the total evaporated milk market, proving to be increasingly more popular.
The new Peak Green product, attractively packaged in a 170g tin, and with a recommended retail price of GHc1.80 per tin, is most competitively priced, providing the best option for household budgets.
Welcoming stakeholders, Marc Desenfans, Managing Director of FrieslandCampina West Africa Ltd, said the introduction of Peak Green is the result of intense market research into the type of milk Ghanaians most want to consume. This research has directed the company’s product formulation.
He said in the face of general illiquidity in the economy, which has tightened household food budgets, the company has focused deeply on delivering the new product at the lowest possible price without compromising quality.
“This product has premium quality but is not premium priced,” he added.
In his product introduction speech, Mr. Wilfried Assi, Marketing Manager of FrieslandCampina West Africa Ltd, owners of Peak Green said Peak Green is produced in Holland, a country renowned globally for producing the finest quality fresh milk in the world; adding that, its nutritional value and taste is unparalleled, containing several vitamins and minerals as well as low cholesterol, at a more affordable price for all.
This, he said, makes it an excellent ingredient for a wide variety of uses; such as tea, cocoa, coffee, porridges and cereals as well as for cooking, baking, among others.
“Indeed, Peak Green will serve as an essential part of the breakfast table for households all around Ghana,” Mr. Wilfried Assi advised.
He drew the attention of consumers to the invaluable attraction of Peak Green for each and every member of each and every household.
“For mothers, who do the shopping, it offers them healthy milk option for the family. For the children, Peak milk continues to offer taste. And for fathers, who are the primary providers of the income used to finance the household’s budget, it offers unmatched affordability,” he stated.
Launching the product, Mr. Wilfried Assi, Marketing Manager, Friesland Campina West Africa, noted the introduction of Peak Green filled evaporated milk will change the nature of breakfast tables in households all around Ghana, providing greater satisfaction, better health and nutrition than ever before and at cheaper cost too.
He assured consumers that over the coming weeks and months, Peak Green will quickly become the most popular, most demanded filled evaporated milk on the Ghanaian consumer market.
Source: Peak Green