Belinda Baidoo Model Search, Africa (BBMSA), a twelve-week TV Reality Series with the goal to prepare young Ghanaian models with the requisite skills, tools and knowledge needed to succeed in the modelling industry, is set for its first audition in Ghana in July this year.
The show seeks to develop local talents that can compete on the global stage while promoting African ideals, values and culture of the African.
BBMS Africa also seeks to become an intercontinental brand aimed at helping the young enterprising African woman identify her full potential, whilst imbibing in her the skills and knowledge needed to survive in the competitive work environment globally.
About Belinda Baidoo
Belinda Baidoo, a successful Ghanaian international model, represents African ingenuity.
“Behind every beautiful smile on the outside is a story that either inspires a young generation to do more, or a story that simply gets the response, “you earned it through the backdoor.” For the few whose smiles inspire others, they have a history characterized by handwork and determination; that is the story of the young Ghanaian International Super Model, Belinda Baidoo.
Belinda has been seen on billboard advertisements in New York’s famous Times Square along with international fashion magazine spreads & advertisements.
She has been the face of major international brands such as: L’Oreal, Nike, Giorgio Armani, Ralph Lauren, Clairol, African Pride, Mizani, Victoria Secret, Donna Karen, Marc Jacobs, MAC Cosmetics, Target, Clinique,Guinness, and Motorola along with international publications such as Vogue, Essence, Cosmopolitan, just to name a few.
The Belinda Baidoo Model Search Africa (How it works)
Auditioning: Twelve ladies will be selected from a street search to be conducted across Ghana. Auditions will be held in Accra (to cover Eastern &Volta regions), Kumasi (to cover Brong-Ahafo) and Tamale (to cover Upper west & East regions).
Grooming
For a period of twelve weeks the competitors will be given an overview of the global opportunities in the modelling industry. Activities will be focused on various skills needed to successfully compete; cat walking, photo posing, makeup and styling, client relationship and marketing skills, and Self-confidence.
Winner Selection
Weekly evictions will be conducted until four contestants remain. The four finalists will mount a final stage from which a winner will be chosen.
• The grand prize for the winner will be mainly a contract with MSA Models, New York and Los Angeles.
• The show will last a period of twelve weeks. Each week’s activities will be put into an episode to be aired on television.
• The BBMS Africa TV Reality Series will be hosted by Belinda Baidoo.
Target Audience
The appeal of BBMS Africa can be validated by similar programming aired in Europe, Asia and the United States. BBMS Africa will appeal to those interested in beauty, style, fashion, culture and entertainment. It is a program with a global audience.
Benefits
• Learning platform for the audience, especially individuals who want to explore the modelling industry.
• Marketing opportunity for brands associated with the event.
• Entertainment for viewers.
• Exposure of Ghanaian fashion to the world.
• Project Ghana’s tourism and culture to the world.
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By: citifmonline.com/Ghana