LG Electronics (LG) a global leader in Mobile Communications has launched the fourth of its G series, the LG G4 Smartphone. The event took place on Friday, 24th of July 2015 at the Holiday Inn Hotel in Accra.
The LG G3 received praise from industry experts for innovations in its display, camera design and user experience (UX) features when it was launched in the country last year.
Developed with the motto “See the Great, Feel the Great” the G4 is empowered with the best of what current technology has to offer, providing consumers with a simpler and easier user experience.
Speaking at the launch on behalf of Juno Cho, President and CEO of the LG electronics mobile communications company, the regional manager for LG, Mr. Yung Chan Cho was optimistic that the introduction of the new LG G4 series, the company was living up to its promise of innovation for a better life with a fashionable, premium smartphone that is more focused on delivering a balanced user experience that can compete with the best.
“We wanted to give consumers a truly human-centric device that combined the analog sensibilities with technologies that delivered real world performance. From the design to the camera to the display to the UX, this is the most ambitious phone we’ve ever created”, he remarked.
He further stressed on the comfort, elegance and protection the phone.
“The LG G4 is available in handcrafted, genuine full grain leather in six beautiful colors. The vegetable tanning process employed is an age old tradition that requires skilled craftsmen to produce and dye the leather. Most importantly, vegetable tanned leather is environmentally friendly and can be recycled easily, since no harsh chemicals are used. More than just a design accent, Slim Arc offers 20 percent better durability than a flat smartphone in face-down drops and gives the smartphone a more comfortable and secure feel in the hand. Other material options for the G4 rear cover include pure Ceramic White with 3D patterns, artisan-forged Metallic Gray as well lustrous, and Shiny Gold.” He noted.
In addition, Mr. Yung Chan Cho stressed on the phones great visual experience, power and performance such that the LG G4 has no trouble getting through a full day of normal use.
He was however quick to add that LG has sought out partnerships with Google Office and MirrorLink to enhance the overall user experience of the G4.
The partnership allows easy collaboration on-the-go and G4 owners will receive an additional 100GB of Google Drive storage free for two years. Additionally, owners of Volkswagen vehicles will be able to view a car-friendly version of the G4 interface on the in-dash display for full integration with contacts, navigation and music on the smartphone.
By: Ivy Antwi/citifmonline.com/Ghana