Distributors of authentic Dutch wax fabrics has launched the 3rd edition of the Vlisco Women’s Month campaign in Accra.
The Vlisco Women’s Month Award honours the outstanding achievements of West and Central African women by identifying and rewarding those who inspire others to realize their dreams.
At an event which was lit by colourful fabrics in the Vlisco Shop at the Accra Mall, the 2014 Vlisco Ambassador Eugenia Techie-Menson introduced the nominees for the 2015 Vlisco Women’s Month.
They are Valerie Labi-Okudzeto: CEO of Clean Team Ghana. A company dedicated to improving sanitation service in Ghana.
In an interview with Citi News one ambassador nominees, Valerie Labi-Okudzeto expressed joy for being nominated, especially considering the field she operates in. She said, “If I win, I will raise more awareness on sanitation and the need to keep healthy,” considering her sanitation background.
Elizabeth Akua-Nyarko Patterson
She is the Founder and Executive Director of the Girls Education Initiative of Ghana, a foundation that provides academic and financial support for girls including applicants with special needs.
Elizabeth, also physically challenged, was involved in a serious accident and suffered a brain injury. But according to her, her situation encouraged her to focus on educating girls especially those with special needs. For her winning the competition will “help encourage girls and those with special needs to aim higher and live their dream.”
She is an award winning co-host of a leading TV breakfast show and a classical singer.
She uses her talents to help raise funds for many charitable causes and is an advisor to a non-governmental organization that supports the survival of children in Ghana. Kokui Selormey told Citi News that winning this award will give her “a bigger platform to help young ladies be the best they can be.”
Elected by public vote, the nominee with the highest votes will be declared the Vlisco Brand Ambassador for 2015.
As part of the month-long celebrations, various activities will be organised during the month of March. These include the Vlisco Fashion Fund; which supports upcoming fashion designers and tailors in West and Central Africa to live their dream.
The Women’s month nominees will also join several activities in Ghana to empower women in the areas of business, education and health. At these events, they will share their success stories to encourage other women to face their own challenges and realize their dreams.
Marketing Director of Vlisco Rev. Stephen Kofi Badu in his statement congratulated the nominees and explained that “our vision for Vlisco Women’s Month Campaign is to become a globally recognized programme that celebrates African Women achievers.”
The face of this year’s campaign is award-winning Congolese singer and songwriter Barbara Kanam, who had the conviction to turn her passion for music into a career as one of Africa’s most popular singers, even though her parents had other plans for her.
By: Magdalene Teiko Larnyoh/citifmonline.com/Ghana