Young Ghanaian musicians continue to prove why they are now very much a part of, as well as relevant to, a system barely accommodated them years ago.
Today, they make up the new order – a group of fresh, vibrant and talented musicians who are fast outpacing the ‘trailblazers’ – the so called big boys and girls who started Highlife music.
Efya is one of the new voices from Ghana whose clout is growing globally.
She has two nonimations in the #MOGOAwards; MOGO Best Performer and MOGO Best Vocalist.
Efya has been an entertainer for the most part of her life. She was the toast of many at her Senior High School where she was a leading athlete. Most students would go to the stadium just to catch a glimpse of Awindor of Yaa Asantewaa Girls.
The multiple award winner has, in a steady but progressive rise to the top, seen her Afro Neo-soul genre – an alternative variety that has subtle traces of present-day Highlife, R&B, Hip Hop, Urban Blues and Jazz, become accepted and appreciated at home and abroad.
The genre, a hybrid of 1970s-influenced retro-soul music from the likes of Roberta Flack, Stevie Wonder, Marvin Gaye and Roy Ayers, has helped pushed her career to the point where she’s almost become a musical avatar.
Efya’s experimentation of Afro Neo-Soul has worked perfectly, earning her comparisons to other musicians such as Alicia Keys, Erykah Badu, Lauryn Hill, Asa, Nneka, Miriam Makeba and India Arie.
The maturity and professionalism she brings to bear on her songs, even at this stage in her career, is something most of her contemporaries are yet to learn.
Efya’s songs serve as therapy for some and inspiration for others. Her rhythms keep most people going and for her, music is everything.
TO VOTE FOR EFYA:
- Go to www.citifmonline.com. Click on MOGO Awards. The categories and nominees will show up and you can vote.
- Download the OSIKI app for free on Google Play. Once installed, click on MOGO Awards, the categories and nominees will show up and you can vote.
The #MOGOAwards 2015 is powered by 97.3 Citi FM and supported by the Musician Union of Ghana (MUSIGA). It climaxes the annual Citi FM #MOGOFestival.
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By: Kojo Akoto Boateng/citifmonline.com/Ghana