The growth in the online marketplaces has seen significant growth in the last few years with Tonaton.com enjoying a huge chunk of the market share according to the company’s Marketing Manager Kwabena Opoku-Boakye.
Kwabena Opoku-Boakye said trade online in Ghana is expected to hit its peak this Christmas as consumers look across online classified websites to either buy or sell because of convenience and the wide array of choice.
By October this year, the volume of devices such as mobile phones, laptops, and TV sets posted on Tonaton.com alone grew by 83% compared to the same period last year.
[contextly_sidebar id=”mXVf2K5WwtwD5vS3TCAcJNfAEgNxIZ00″]The Marketing Manager for Tonaton.com said “We are entering a period where people tend to scratch their heads for which presents will be ideal for the family and friends. Fortunately the continuous innovation in electronic gadgets with its appeal to consumers continues to make them the most ideal presents. A glimpse at the wide array of devices available on Tonaton.com shows that one can buy gifts for everyone, including the kids.”
He added that “This perhaps is the more reason why the quantity of electronic items posted on our website far surpasses all the other categories,” he concludes.
According to him, the most common item within the electronics category is mobile phones and the most popular brands are Samsung, Nokia, Apple, HTC, Huawei and Sony.
“The growth in internet usage as a result of the high levels of mobile phone penetration has certainly brought with it a fast and a more cost-effective marketplace than ever before,” Opoku-Boakye said adding that “It is already possible for buyers to search for any item of their choice on Tonaton.com.”
“One can restrict a search to the electronics brand of choice in a given locality. Sellers are also assured of attracting potential buyers from the over 900,000 monthly unique visitors to the website. Tonaton.com is the biggest online marketplace in Ghana.”
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Credit: Tonaton.com