Finally, an excuse for anyone struggling to get to grips with Twitter – even one of its top executives sometimes gets it wrong.
The firm’s chief financial officer Anthony Noto accidentally made public a tweet that was meant to be a private direct message to a colleague.
The message expressed his desire to acquire another company.
Mr Noto, who joined the company in July this year, deleted the tweet soon after.
It read: “I think we should buy them. He is on your schedule for Dec 15 or 16 — we will need to sell him. i have a plan.”
Twitter often acquires smaller firms who have created good features based around the micro-blogging service.
Speculation over which firm Mr Noto was referring to has begun.
Technology news site Recode suggested Shots – a selfie app backed by Justin Bieber – as well as Secret, a somewhat controversial app for anonymously sharing messages with a wide audience.
Others noted that Mr Noto had recently followed several employees at Mic, a news website aimed at young people.
Mr Noto is by no means the first to suffer a “DM fail”.
Former New York congressman Anthony Weiner accidentally posted a picture of himself in his underwear.
After first claiming he had been “hacked”, Mr Weiner later admitted he had intended to send the image as a direct message.