As social media and technology use grows and becomes inevitable in the lives of millions of Ghanaians and billions of users around the world, 97.3 Citi FM has designed a show to highlight and discuss the trending issues on social media and the tech world, the first by any radio station in Ghana.
Citi Trendz, the new weekly show provides viewers with unique insights about the week’s social media trends with expert commentary by the various guests that are featured on the show.
The show offers the technology, media and marketing industry, valuable insights to inform their campaigns and projects. It also ensures listeners are updated on the trending national issues of the week in a precise and concise manner.
With the prominence of social media in the promotion of art, the first episode delves into how social media was used to promote the just-ended Chalewote Street Art Festival, how musician M.anifest effectively used social media to promote the video for his hit song Someway Bi and how trends begin on social media.
The first episode was announced to the world with a simple tweet:
Tune in to @Citi973 at 8:15PM for #CitiTrendz, Ghana’s first and only Social Media show on radio. Comments are welcome!
— CitiTrendz (@CitiTrendz) September 2, 2014
The show airs on Tuesdays at 8:15pm on 97.3 Citi FM and it’s produced by the Citifmonline team with support from Blogging Ghana and hosted by Mawuli Tsikata.
Mawuli Tsikata is the Online Manager at Citi FM, managing citifmonline.com, the Citi FM portals on Social Media. He has years of experience managing brands on social media and is one of the most respected professionals in the industry.
CitiFM in April, 2014 won the award for the media house with the best Social Media presence at Ghana’s Social Media Awards.
Audio: #CitiTrendz
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By: Kojo Akoto Boateng/citifmonline.com/Ghana