In the wake of fierce competition in the insurance industry, many insurance firms seem to be re-strategizing to secure their positions. One of such is Colina Insurance which has rebranded to Saham Insurance.
Saham Insurance Ghana is the Group’s first foray into the Anglophone market after establishing a strong brand presence within Francophone countries.
Saham Insurance, which has a capitalization of over a billion US dollars across 20 countries in Africa, has also expressed intentions to expand to all the 10 regions in Ghana by 2016.
Chief Executive of Saham Insurance, Ben-Ahmed Tawiah in an interview with Citi News said the transformation enables the company to afford its clients the best of insurance products.
He said with the change, the company’s vision of becoming the leading insurance company in the emerging markets is on course.
“The vision of Saham Insurance Group is to provide a full range of solutions innovatively created and adapted to our valued customers, engaging with them while ensuring safety, efficiency and transparency,” Mr. Tawiah said.
“We have a solid financial base and this strong financial base is strengthened by our strategic and equity partnerships with leading financial players of the world including Abraaj Capital, Wendel and the International Finance Corporation (IFC),” he said.
Commissioner of the National Insurance Commission, Lydia Lariba Bawa welcomed the transformation, adding that the well-resourced company will add to the intense competition in the industry.
By: Evans Effah/citifmonline.com/Ghana