Data revenue grew by an outstanding 81.6 percent and accounted for 9.7 percent of total revenue.
This does not come as surprising as data users increased by 20.9percent to 4.9 million users. Outgoing voice revenue also increased by 7.0 percent.
The total revenue was however stifled by lower incoming voice revenue due to reduced incoming international traffic on the network.
MTN Ghana had increased its number of subscribers by 10.2 percent to 12.9 million by 31 December 2013.
MTN Ghana’s earnings before interest, taxation, depreciation and amortization margin expanded by 0.5 percentage points to 37.5 percent.
This was supported by cost savings across various areas of the business, notably on marketing and maintenance costs.
Group President and Chief Executive Officer, Sifiso Dabengwa making the financial statement presentation to stakeholders expressed optimism at the potential of the Ghanaian market.
“We expect this to continue. This is despite very competitive environment. We have been able to hold our market share to over 50 percent despite the fact that there are about 6 players in the market,” he said.
MTN Ghana’s performance was driven by increased regional segmentation, acquisition and retention campaigns and a focus on MTN Mobile Money.
110 2G and 175 3G cell sites were added while 408kilometeres of fibre was rolled out.
Meanwhile, the total group subscribers increased by 9.8% to 207.8 million globally. Group revenue increased by 12% in the year.
This was positively impacted by a weakening of the rand against a number of currencies in which our businesses operate”, the report indicated. For the year as a whole, the rand declined by 18.3% on average against the US dollar.
By: Anim Kwaku Boadu/citifmonline.com/Ghana