{"id":99783,"date":"2015-03-16T13:34:54","date_gmt":"2015-03-16T13:34:54","guid":{"rendered":"http:\/\/4cd.e16.myftpupload.com\/?p=99783"},"modified":"2015-03-16T13:34:54","modified_gmt":"2015-03-16T13:34:54","slug":"acca-calls-for-increase-in-gender-diversity-to-boost-business-performance","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/2015\/03\/acca-calls-for-increase-in-gender-diversity-to-boost-business-performance\/","title":{"rendered":"ACCA calls for increase in gender diversity to boost business performance"},"content":{"rendered":"

With gender equality issues and pay transparency at the top of politician\u2019s and policy maker\u2019s agendas – from Christine Lagarde to the\u00a0European Parliament\u00a0<\/a>\u00a0\u2013 ACCA (the Association of Chartered Certified Accountants) publishes a briefing paper that aims to help CFOs, senior finance professionals and HR professionals working alongside finance teams to understand the value of gender diversity and make the business case for diversity to their peers.<\/p>\n

 <\/p>\n

The report \u2013\u00a0Increasing gender diversity to boost performance<\/em><\/a>\u00a0– says that many barriers still exist to achieving more equal representation of women, and other social groups, in senior management positions.<\/p>\n

 <\/p>\n

These hurdles include lack of commitment to diversity initiatives around the business, pressure to focus on short-term financial results and lack of investment in training and mentoring.<\/p>\n

 <\/p>\n

Calling for these barriers to be removed, Helen Brand OBE, chief executive of ACCA, says: \u201cThe report offers four fundamental rules for diversity and inclusion \u2013 and the foundation stone of these is the need to establish the business case. Get this wrong and you damage the organisation\u2019s bottom line, and its public reputation.<\/p>\n

 <\/p>\n

\u201cThe ultimate aim with diversity and inclusion polices is to create an environment where everyone can achieve their potential and organisations can reap all the benefits associated with a more diverse workforce.\u201d<\/p>\n

 <\/p>\n

ACCA says that CFOs and their finance teams should be doing the following to achieve real diversity:<\/p>\n

 <\/p>\n

    \n
  1. Establish the business case<\/strong><\/li>\n<\/ol>\n
      \n
    • Incorporate increased shareholder value (eg through increased sales achieved by reaching a wider customer base), wider stakeholder value (including greater employee satisfaction) and a strengthened global value chain.<\/li>\n
    • Include the downside risks of poor diversity (such as lost business, poor decision-making or regulatory costs).<\/li>\n
    • Tailor your business case to the needs and interests of other senior executives to achieve maximum buy-in.<\/li>\n<\/ul>\n
        \n
      1. Set Targets and KPIs<\/strong><\/li>\n<\/ol>\n
          \n
        • Set challenging targets for diversity: 40% of senior roles to be filled by women, for example.<\/li>\n
        • Analyse financial and other data to establish links between diversity and performance.<\/li>\n
        • Identify both hard (eg gender headcounts) and soft (eg employee satisfaction) diversity measures.<\/li>\n<\/ul>\n

          \u00a0<\/strong><\/p>\n

            \n
          1. Manage Diversity<\/strong><\/li>\n<\/ol>\n
              \n
            • Establish systems, processes and a culture that enable the expression of differing viewpoints.<\/li>\n
            • Provide training in how to work effectively in diverse groups.<\/li>\n
            • Set out clear progression criteria based on performance and potential.<\/li>\n
            • Establish sound governance around diversity actions, for example, by including diversity KPIs in management reporting packs.<\/li>\n
            • Set realistic expectations for diversity initiatives: \u2018quick wins\u2019 are unlikely.<\/li>\n<\/ul>\n

              \u00a0<\/strong><\/p>\n

                \n
              1. Be Transparent<\/strong><\/li>\n<\/ol>\n
                  \n
                • Report internally on diversity targets and measure performance against them.<\/li>\n
                • Meet investor and regulator needs by reporting diversity information externally.<\/li>\n<\/ul>\n

                   <\/p>\n

                  Helen Brand concludes: \u201cThe fact these barriers to diversity and inclusion still exist in the 21st<\/sup>\u00a0century is baffling. According to Credit Suisse Research Institute, in 3,000 companies globally, only12.9% are\u00a0female CEOs and direct reports. Change is long overdue and I am glad that the accountancy profession is playing a part in that transformation.\u201d<\/p>\n

                   <\/p>\n

                  Source:\u00a0 Association of Chartered Certified Accountants (ACCA)<\/p>\n

                   <\/p>\n","protected":false},"excerpt":{"rendered":"

                  With gender equality issues and pay transparency at the top of politician\u2019s and policy maker\u2019s agendas – from Christine Lagarde to the\u00a0European Parliament\u00a0\u00a0\u2013 ACCA (the Association of Chartered Certified Accountants) publishes a briefing paper that aims to help CFOs, senior finance professionals and HR professionals working alongside finance teams to understand the value of gender […]<\/p>\n","protected":false},"author":14,"featured_media":99787,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[21,4],"yoast_head":"\nACCA calls for increase in gender diversity to boost business performance - Citi 97.3 FM - Relevant Radio. 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