{"id":90864,"date":"2015-02-12T06:00:22","date_gmt":"2015-02-12T06:00:22","guid":{"rendered":"http:\/\/4cd.e16.myftpupload.com\/?p=90864"},"modified":"2015-02-11T22:02:14","modified_gmt":"2015-02-11T22:02:14","slug":"twitter-buys-niche","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/2015\/02\/twitter-buys-niche\/","title":{"rendered":"Twitter buys Niche"},"content":{"rendered":"
Twitter’s latest acquisition hints at one possible route for monetizing Vine.<\/p>\n
[contextly_sidebar id=”61ozbswGsqPHQZ5sWjv20kcRAi0brftr”]The social network announced on Wednesday that it acquired Niche, a New York-based startup that matches advertisers with creatives on services like Vine to help the latter make money. It also offers analytics tools to creatives.<\/p>\n
“Niche has been a key partner to both Twitter and Vine over the last year,” Baljeet Singh, Twitter’s director of product management, wrote in a blog post announcing the deal. “The company has helped fuel the creator economy by developing leading technology, consisting of free, cross-platform analytics, as well as connecting the creative community directly with the world\u2019s biggest brands.”<\/p>\n
Twitter launched Vine two years ago, but some have questioned the community’s engagement and growth.<\/p>\n
Last month, the company began rolling out a native video service for Twitter proper, which it claimed would be distinct from the Vine video experience.<\/p>\n
Niche launched last year, and raised about $3 million in funding to date.<\/p>\n
Terms of the acquisition were not immediately disclosed, although one report pegged the price at “about $30 million.”<\/p>\n
<\/p>\n
Source:\u00a0mashable.com<\/p>\n","protected":false},"excerpt":{"rendered":"
Twitter’s latest acquisition hints at one possible route for monetizing Vine. [contextly_sidebar id=”61ozbswGsqPHQZ5sWjv20kcRAi0brftr”]The social network announced on Wednesday that it acquired Niche, a New York-based startup that matches advertisers with creatives on services like Vine to help the latter make money. It also offers analytics tools to creatives. “Niche has been a key partner to […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[38],"yoast_head":"\n