{"id":8146,"date":"2014-03-24T11:30:39","date_gmt":"2014-03-24T11:30:39","guid":{"rendered":"http:\/\/4cd.e16.myftpupload.com\/?p=8146"},"modified":"2014-03-24T11:30:39","modified_gmt":"2014-03-24T11:30:39","slug":"how-smartwatches-could-be-used-for-ads","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/2014\/03\/how-smartwatches-could-be-used-for-ads\/","title":{"rendered":"How smartwatches could be used for Ads"},"content":{"rendered":"
<\/a><\/p>\n With new entries from Sony, Samsung and Motorola hitting<\/span> the market, plus rumored interest from Apple, smartwatches<\/span> appear to be the next emerging category in computing. Some 15% of consumers are currently using wearable technology, a category that includes fitness bands and smartwatches<\/span>, according to a recent study by Nielsen.<\/p>\n Historically, such interest has meant Madison Avenue can’t be far behind. “It’s always app development followed by ads,” said Jefferson Wang, head of wireless and mobility at the IBB Consulting Group. That doesn’t mean your<\/span> Pebble or Sony SmartWatch will start hitting you with banner ads this year. As manufacturers try to sell consumers on smartwatches<\/span>, they’ll keep ad efforts at bay. After that period, however, smartwatches<\/span> could be a new frontier, one in which advertisers will need to be heavily restrained, but potentially reap big rewards.<\/p>\n Not everyone thinks smartwatches<\/span> represent an exciting new ad medium. “Smartwatches<\/span> aren’t going to give you a big difference over mobile phones,” said Doug Hecht, president and chief operating officer of digital agency Digitaria. “A smartwatch<\/span> doesn’t represent anything important for advertisers right now.” At best, smartwatches<\/span> will be an extension of mobile advertising, Hecht added. “It’s really just an incremental play on mobile.”<\/p>\n Like others, Hecht thinks that could change if consumers are willing to give up more data about themselves, which would let advertisers present more targeted ad messages.<\/p>\n