An iStrategyLabs report from January 2014 caused quite a ruffle among the Facebook top brass and investors, as it indicated that teens are leaving the ubiquitous social platform.<\/p>\n
Now, a Thursday report from Frank N. Magid Associates Inc. (via Bloomberg) shows that Facebook’s popularity among younger users is in serious decline.<\/p>\n
According to the study, in 2014, 88% of 13- to 17-year-old social media users in the U.S. were on Facebook \u2014 a drop from 94% in 2013 and 95% in 2012.<\/p>\n
Though this is still a vast percentage of teens, as was confirmed by this study in June 2014, the 6% drop sounds quite significant \u2014 especially when some of Facebook’s competition is experiencing the reverse.<\/p>\n
Take Twitter, for example \u2014 Magid claims that 48% of social media users of the same age group in the U.S. were on Twitter in 2014, rising from 46% in 2013.<\/p>\n
Some of the reasons for this decline of Facebook’s popularity among teens is their perception of the site’s safety.<\/p>\n
According to the study, only 9% of those surveyed described Facebook as “safe” or “trustworthy”. It’s also not much “fun” \u2014 only 18% of teens described it as so, in contrast with 40% saying the same for Pinterest.<\/p>\n
There is a silver lining for Facebook, however. The company bought photo sharing service Instagram for $1 billion in 2012, and messaging app Whatsapp for $19 billion.<\/p>\n
In early December, Instagram passed the 300 million monthly active users mark \u2014 many of them teens \u2014 and Whatsapp, also immensely popular among teens, boasted 600 million monthly active users in August.<\/p>\n
And several studies have shown that these Facebook-owned properties are exactly where teens are heading.<\/p>\n
<\/p>\n
Source:\u00a0mashable.com<\/p>\n","protected":false},"excerpt":{"rendered":"
An iStrategyLabs report from January 2014 caused quite a ruffle among the Facebook top brass and investors, as it indicated that teens are leaving the ubiquitous social platform. Now, a Thursday report from Frank N. Magid Associates Inc. (via Bloomberg) shows that Facebook’s popularity among younger users is in serious decline. According to the study, […]<\/p>\n","protected":false},"author":5,"featured_media":76441,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[18,38],"yoast_head":"\n