{"id":69779,"date":"2014-11-29T06:19:18","date_gmt":"2014-11-29T06:19:18","guid":{"rendered":"http:\/\/4cd.e16.myftpupload.com\/?p=69779"},"modified":"2014-11-29T06:19:18","modified_gmt":"2014-11-29T06:19:18","slug":"sony-makes-experimental-paper-watch","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/2014\/11\/sony-makes-experimental-paper-watch\/","title":{"rendered":"Sony makes experimental paper watch"},"content":{"rendered":"
Sony has developed a watch made from e-paper as part of an initiative to experiment with the use of the material for fashion products.<\/p>\n
The Fes Watch has a minimalist, monochrome design but falls short of the features offered by smartwatches.<\/p>\n
However, the battery of the e-paper watch could last far longer with an estimated 60 days of use.<\/p>\n
The device has been described as “retro and cool” by gadget expert Stuart Miles from Pocket-lint.<\/p>\n
“One of my predictions for next year is that fashion is going to play a huge part in shaping the tech industry.<\/p>\n
“Having a phone that’s big and square is one thing, but if we’re actually wearing things, it has to look good.”<\/p>\n
The watch face and straps have an e-paper display – comparable to the technology used in e-book readers such as Amazon’s Kindle.<\/p>\n
It means the watch can alternate between several different styles of watch face and strap design.<\/p>\n
Shoes and bow-ties<\/span><\/strong><\/p>\n According to the Wall Street Journal, Sony had deliberately kept the development of the watch low-key, opting to use a spin-off division called Fashion Entertainments to work on the device.<\/p>\n Fashion Entertainments ran a crowdfunding campaign to fund the watch’s creation, the WSJ reported, in an attempt to gauge the public’s interest in the concept.<\/p>\n It raised 3.5 million yen ($30,000; \u00a319,000).<\/p>\n “We hid Sony’s name because we wanted to test the real value of the product, whether there will be demand for our concept,” a person involved in the project told the newspaper. A spokeswoman for Sony confirmed to the BBC that Fashion Entertainments is a division of company’s New Business Creation Department, and was working on a number of e-paper prototypes.<\/p>\n