Huawei Technologies said its third-quarter smartphone shipments jumped 26 percent year-on-year to 16.8 million worldwide. In total the company shipped 32.03 million handsets in the three months.<\/p>\n
Growth was led by models such as the Huawei Ascend P7, which passed 3 million units sold in September, and the Ascend Mate7, which sold out in more than 1,000 retail outlets in China on its first day available.<\/p>\n
The Ascend P6 launched in June last year has also sold 5 million units to date, and the LTE Honor 6 has sold 2 million in China and will soon expand to new countries.<\/p>\n
Shao Yang, Vice President of Marketing at Huawei Consumer, said the company is ramping up production capacity for the Ascend Mate7 and P7, and Huawei expects shipments of mid- to high-end devices to continue to increase in Q4.<\/p>\n
Huawei attributed the strong growth to its increased marketing efforts, including the ‘Make it Possible’ ad campaign and a number of sponsorships.<\/p>\n
Yang told Reuters in an interview that, Huawei plans to increase its global marketing budget at least 30 percent in 2015, compared with USD 440 million this year.<\/p>\n
The company has shipped 51 million smartphones globally in the first three quarters of 2014, about 63.8 percent of its annual shipment target of 80 million.<\/p>\n
Shao said he expected quarter-on-quarter shipments growth of up to 80 percent in the fourth quarter. A little more than half of Huawei’s smartphone shipments went to China in the third quarter.<\/p>\n
Elsewhere, the Middle East, Africa and Asia-Pacific recorded the strongest growth. LTE phones accounted for over 34 percent of shipments in Q3.<\/p>\n
–<\/p>\n
Source: Telecompaper<\/p>\n","protected":false},"excerpt":{"rendered":"
Huawei Technologies said its third-quarter smartphone shipments jumped 26 percent year-on-year to 16.8 million worldwide. In total the company shipped 32.03 million handsets in the three months. Growth was led by models such as the Huawei Ascend P7, which passed 3 million units sold in September, and the Ascend Mate7, which sold out in more […]<\/p>\n","protected":false},"author":25,"featured_media":56555,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[18],"yoast_head":"\n