{"id":42691,"date":"2014-08-28T14:13:53","date_gmt":"2014-08-28T14:13:53","guid":{"rendered":"http:\/\/4cd.e16.myftpupload.com\/?p=42691"},"modified":"2014-08-28T14:13:53","modified_gmt":"2014-08-28T14:13:53","slug":"guinness-launches-made-of-black-campaign","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/2014\/08\/guinness-launches-made-of-black-campaign\/","title":{"rendered":"Guinness launches \u201cmade of black\u201d campaign"},"content":{"rendered":"

Guinness Ghana Breweries Limited (GGBL) has launched a new and exciting campaign dubbed \u2018Guinness made of black\u2019.<\/p>\n

The Guiness #madeofblack campaign is to celebrate Ghanaians who are not afraid to express themselves and are carving their own path in life.<\/p>\n

In celebrating the \u2018GUINNESS MADE OF BLACK\u2019 campaign, Guiness has teamed up with hip-life artistes, \u00a0Fuse ODG, Shatta Wale and E.L who are expected to star in short Selfie videos which will be posted online for fans to view.<\/p>\n

Find press release below<\/b><\/p>\n

Press Release<\/p>\n

28 August 2014<\/p>\n

GUINNESS LAUNCHES \u2018MADE OF BLACK\u2019 CAMPAIGN<\/span><\/b><\/p>\n

Guinness Ghana Breweries Limited (GGBL) Ghana\u2019s Only Total Beverage Business has launched a new and exciting campaign dubbed \u2018GUINNESS MADE OF BLACK\u2019. The Pan African campaign was rolled out on the 27th<\/sup> of August through both Pan African and local media channels. The nation\u2019s favourite stout took over key television stations – MTV Base, Viasat 1 and 4Syte TV live to launch the action-packed #madeofblack campaign.<\/p>\n

Led at the Pan African level by Ghanaian artiste Fuse ODG, the GUINNESS #madeofblack campaign celebrates Ghanaians who aren\u2019t afraid to express themselves and who are carving their own path in life. #madeofblack will provide a stage for them to showcase their flair and imagination and share their own #madeofblack attitude.\u00a0 GUINNESS embodies this same mind set. It is an iconic beer that has the darkest liquid, but the brightest flavours. A beer that has lived in the hearts and minds of millions in Ghana, Africa and across the world for over 250 years, GUINNESS has always had the authenticity, boldness and vision to do things differently.<\/p>\n

Fuse ODG will be joined by two of Ghana\u2019s most celebrated artiste Shatta Wale and E.L who will show us how they are #madeofblack in short Selfie videos that will be available to view online. These videos will then ask, \u201cWhat are you made of?\u201d to give people from across the country a chance to tell their story.<\/p>\n

Commenting on the campaign, Fuse ODG said \u201cGUINNESS is celebrating the individuals across Ghana who share the #madeofblack attitude. We\u2019re asking real people who have a boldness that can\u2019t be contained, to join the movement and tell us what they\u2019re made of at www.madeofblack.com<\/a>.\u00a0 I am made of passion, I am #madeofblack, what are you made of?\u00a0 Share the attitude.\u00a0 Leave your mark.\u201d<\/p>\n

Judith Osei Ampofo, Ag Marketing Director, GGBL said \u201cThe GUINNESS #madeofblack campaign will showcase a cross section of real people and the true stories behind them. The creative ones, the entrepreneurs, the dancers, the singers, the artists, the dreamers, the doers; people united by their shared attitude. #madeofblack is not about colour, it is an attitude that epitomises the individuals who aren\u2019t afraid to express themselves. GUINNESS is an iconic beer that isn\u2019t afraid to express itself either and only GUINNESS has the heritage, quality and uniqueness to bring this #madeofblack campaign to Ghana. We\u2019re now counting down to the MTV Base Hour Black, which will take place on Wednesday 8th October celebrating everything, #madeofblack. So make sure you get involved and share your #madeofblack attitude.\u201d<\/p>\n

#madeofblack is part of the global GUINNESS\u00ae Made of More\u2122 campaign. Please drink responsibly. GUINNESS is not for sale to people under the age of 18.<\/i><\/p>\n

By: Benjamin Epton Owusu\/citifmonline.com\/Ghana<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Guinness Ghana Breweries Limited (GGBL) has launched a new and exciting campaign dubbed \u2018Guinness made of black\u2019. The Guiness #madeofblack campaign is to celebrate Ghanaians who are not afraid to express themselves and are carving their own path in life. In celebrating the \u2018GUINNESS MADE OF BLACK\u2019 campaign, Guiness has teamed up with hip-life artistes, […]<\/p>\n","protected":false},"author":14,"featured_media":42692,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[6,33],"yoast_head":"\nGuinness launches \u201cmade of black\u201d campaign - Citi 97.3 FM - Relevant Radio. 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