{"id":404524,"date":"2018-02-26T11:56:29","date_gmt":"2018-02-26T11:56:29","guid":{"rendered":"http:\/\/citifmonline.com\/?p=404524"},"modified":"2018-02-26T11:56:29","modified_gmt":"2018-02-26T11:56:29","slug":"sony-phone-adds-rumble-games-films","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/2018\/02\/sony-phone-adds-rumble-games-films\/","title":{"rendered":"Sony phone adds rumble to games and films"},"content":{"rendered":"
Sony’s latest top-end smartphone vibrates in time with movie and TV action scenes and video games.<\/p>\n
The Xperia XZ2’s rumble tech adapts a feature originally developed for the firm’s PlayStation controllers.<\/p>\n
It also records “super-slow-mo” videos at a higher resolution than Samsung’s Galaxy S9.<\/p>\n
Sony has, however, pioneered other phone innovations in the past – including a 4K screen and waterproofing – only to see its sales still struggle.<\/p>\n
In 2017, it was only ranked the 15th best-selling smartphone manufacturer, according to research firm IDC, with a 0.94% share of the market.<\/p>\n
“It is very frustrating when we bring something out to the market first, and maybe the competition comes a year later and does kind of the same thing and gets more buzz around it,” acknowledged Sony’s senior manager Adam Marsh.<\/p>\n
“We will definitely be improving how we go to market with the product this time to really ensure the consumers understand the experiences that we can offer.”<\/p>\n
But analysts question both the appeal of the new features and also whether the firm is willing to spend enough to market them.<\/p>\n