![\"Unpacked](\"https:\/\/ichef.bbci.co.uk\/news\/624\/cpsprodpb\/F8E0\/production\/_100121736_6352d745-fa04-4955-8ae6-173fac41a4ab.jpg\")
<\/span>The Unpacked app is made for attendees of Samsung’s event but can be downloaded by anyone<\/figure>\nThe leak confirms the device strongly resembles its predecessor the Galaxy S8 with minor tweaks, including the fingerprint sensor being moved underneath the rear camera.<\/p>\n
A spokesman for Samsung said it did not comment on rumours or speculation.<\/p>\n
‘Particularly acute’<\/strong><\/p>\n Venture Beat reporter Evan Blass\u00a0had already tweeted\u00a0several matching renders of the handset since late-January.<\/p>\n In addition:<\/p>\n “This matters,” commented Ben Wood from the CCS Insight consultancy.<\/p>\n “It’s very hard to get people excited about a product that leaks suggest is more of an iterative update to the existing S8 than something more disruptive.<\/p>\n “The leaks seem to have been particularly acute on this occasion and may cost the firm a ‘wow’ moment at its event. But Samsung is not alone in having this problem.”<\/p>\n Apple notably suffered a major leak of its own in September after\u00a0two news sites were given access\u00a0to iOS 11’s code before its release.<\/p>\n The breach confirmed many details about the iPhone X including its name, face-scanning features and animated emojis.<\/p>\n Claimed leaks about forthcoming Lenovo, Nokia, Asus and Sony phones have also been published online ahead of MWC – but none have been tied to the manufacturers in the way Samsung’s Unpacked app has done.<\/p>\n Marketing frenzy<\/strong><\/p>\n Samsung’s launch is expected to be the biggest – and most expensive – at this year’s MWC, which runs until Thursday 1 March.<\/p>\n “There is still merit in holding set-piece launch events because it offers an opportunity to deliver all the messages about the product in a controlled environment,” said Mr Wood.<\/p>\n “For Samsung in particular, it allows it to flex its marketing muscles.”<\/p>\n But one tech blogger, who will also be attending, cautioned against assuming everything had already been disclosed.<\/p>\n “Often people think they know exactly what’s coming and then it turns out there’s something else,” said Holly Brockwell.<\/p>\n “A good example would be an HTC event where its phone had already leaked, and we were sitting there feeling pretty smug, and then it revealed the Vive virtual reality headset, which we didn’t know anything about. That was pretty amazing.<\/p>\n “Anyway, a lot of these rumours become fuel to the fire and make people more excited about the launch.”<\/p>\n Samsung has proven itself capable of keeping surprises to itself in the past.<\/p>\n An appearance by Facebook’s Mark Zuckerberg to promote its own virtual reality tech at Samsung’s 2016 MWC event was\u00a0kept under wraps\u00a0until he entered the hall.<\/p>\n “That provided one of the most memorable moments of any launch in the past decade,” acknowledged Mr Wood.<\/p>\n –<\/p>\n Source: BBC<\/p>\n","protected":false},"excerpt":{"rendered":" Pictures of Samsung’s latest flagship phone have been disclosed by an app released by the firm itself. The images were discovered hidden\u00a0via a hack of Unpacked 2018, a program that the company has asked invitees to Sunday’s launch of the handset in Barcelona to download. The disclosure backs up details divulged by earlier unverified leaks […]<\/p>\n","protected":false},"author":14,"featured_media":403447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[106],"tags":[205],"yoast_head":"\n\n
![\"iPhone](\"https:\/\/ichef-1.bbci.co.uk\/news\/624\/cpsprodpb\/14700\/production\/_100121738_e067301a-2f6a-4314-8609-303174c9810c.jpg\")
One tech blogger wrote that more surprises had been spoiled by the iPhone X leak than any other in Apple’s history<\/span><\/figure>\n![\"Mark](\"https:\/\/ichef-1.bbci.co.uk\/news\/624\/cpsprodpb\/12EF9\/production\/_100116577_fe8552c5-a812-4778-9444-936d094118eb.jpg\")
Samsung’s audience was caught by surprise when Facebook’s chief executive appeared in 2016<\/span><\/figure>\n