YouTube says it is developing new policies to deal with video-makers who damage the reputation of the website.<\/p>\n
Chief executive Susan Wojcicki said “egregious” behaviour by video bloggers caused “significant harm” to the entire community of video-makers.<\/p>\n
The site has been under closer scrutiny after video blogger Logan Paul made a video which showed a dead body in a “suicide forest”.<\/p>\n
Many video-makers have been frustrated with YouTube’s policies.<\/p>\n
In a bid to stop advertisements appearing next to controversial content, YouTube has been using algorithms to identify content that it judges not to be “advertiser-friendly”.<\/p>\n
However, many of the platform’s biggest stars have complained that their videos have been incorrectly marked as unsuitable for advertising.<\/p>\n
YouTube creators have coined the words “demonetisation” and “adpocalypse” to describe the problem.<\/p>\n
The platform has also been criticised for what video-makers perceive as a lack of transparency about its policies.<\/p>\n
In a\u00a0blog post, Ms Wojcicki said she wanted to “strengthen the trust that our community places in YouTube through open and frequent communication”.<\/p>\n
Addressing the so-called adpocalypse, she said the company was “working on a more accurate solution” that would involve more human moderators to review videos.<\/p>\n
“We’re also currently developing policies that would lead to consequences if a creator does something egregious that causes significant harm to our community as a whole,” she added.<\/p>\n
When Mr Paul uploaded his video recorded in the suicide forest, YouTube removed him from the Google Preferred programme, which sells premium advertising for the website’s top 5% of video-makers.<\/p>\n
Mr Paul has since apologised for uploading the video.<\/p>\n
Reputation<\/strong><\/p>\n The company says it wants to have clear policies for content creators to follow.<\/p>\n “While these instances are rare, they can damage the reputation and revenue of your fellow creators,” said Ms Wojcicki.<\/p>\n “We want to make sure we have policies in place that allow us to respond appropriately.”<\/p>\n One of the platform’s best-known stars, Hank Green, welcomed the blog post.<\/p>\n “I am often critical of YouTube, but I also have a lot of sympathy for the tightropes they must often walk,” he said.<\/p>\n “Do I think they give in to advertisers too much? Yep! But to me this statement shows a very good and deep understanding of the issues the platform (and its creators) face.”<\/p>\n But others urged YouTube to enact its promises more quickly.<\/p>\n –<\/p>\n Source: BBC<\/p>\n","protected":false},"excerpt":{"rendered":" YouTube says it is developing new policies to deal with video-makers who damage the reputation of the website. Chief executive Susan Wojcicki said “egregious” behaviour by video bloggers caused “significant harm” to the entire community of video-makers. The site has been under closer scrutiny after video blogger Logan Paul made a video which showed a […]<\/p>\n","protected":false},"author":14,"featured_media":397590,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[106],"tags":[],"yoast_head":"\n