{"id":396898,"date":"2018-01-31T14:10:52","date_gmt":"2018-01-31T14:10:52","guid":{"rendered":"http:\/\/citifmonline.com\/?p=396898"},"modified":"2018-01-31T14:10:52","modified_gmt":"2018-01-31T14:10:52","slug":"google-search-results-give-diverse-answers","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/2018\/01\/google-search-results-give-diverse-answers\/","title":{"rendered":"Google Search results to give &#8216;diverse&#8217; answers"},"content":{"rendered":"<p class=\"story-body__introduction\">Google says it will soon alter its Search tool to provide &#8220;diverse perspectives&#8221; where appropriate.<\/p>\n<p>The change\u00a0will affect the boxed text\u00a0that often appears at the top of results pages &#8211; known as a Snippet &#8211; which contains a response sourced from a third-party site.<\/p>\n<p>At present, Google provides only a single box but it will sometimes show multiple Snippets in the future.<\/p>\n<p>The change could help Google tackle claims it sometimes spreads lies.<\/p>\n<p>But one expert warned the move introduced fresh risks of its own.<\/p>\n<p>Google introduced Snippets into its search results in 2014, placing the boxed text below paid listings but above other links.<\/p>\n<p>The idea is to provide information that users want without them having to click through to another page.<\/p>\n<p>Google\u00a0acknowledged at the time\u00a0that &#8220;fact quality&#8221; would vary depending on the request.<\/p>\n<p>But it has\u00a0been accused of providing\u00a0&#8220;shockingly bad&#8221; information in some cases, including Snippets that suggested:<\/p>\n<ul class=\"story-body__unordered-list\">\n<li class=\"story-body__list-item\">women were evil<\/li>\n<li class=\"story-body__list-item\">the food additive monosodium glutamate caused brain damage<\/li>\n<li class=\"story-body__list-item\">anti-fascist campaigners held an overly simplistic view of the world<\/li>\n<\/ul>\n<p>Google offered a less controversial example of a problem, in a blog detailing its new approach.<\/p>\n<p>It said that when users asked if reptiles made &#8220;good pets&#8221; they were given several reasons why the answer was yes, but if they asked if the animals made &#8220;bad pets&#8221; they were given contradictory advice.<\/p>\n<p>It said this happened because its system was designed to favour content that aligned with the posed question, and suggested that offering different viewpoints would therefore be a better option.<\/p>\n<p>&#8220;There are often legitimate diverse perspectives offered by publishers, and we want to provide users visibility and access into those perspective from multiple sources,&#8221; wrote Matthew Gray, Google&#8217;s Snippets chief.<\/p>\n<p>But one company-watcher has doubts.<\/p>\n<p>&#8220;Both Google and Facebook are trying to address claims that they played a part in disseminating misinformation,&#8221; said Joseph Evans, digital media analyst at the consultancy Enders Analysis.<\/p>\n<p>&#8220;Google is addressing one of its most controversial products in this context.<\/p>\n<p>&#8220;But it still looks like a refusal of responsibility to say that, &#8216;Sometimes we&#8217;re wrong, but we can solve the problem by offering multiple viewpoints.'&#8221;<\/p>\n<p>He added Google now faced the challenge of when to present more than one point of view, as it was nearly always possible to find a source that contradicted conventional wisdom but not always wise to present it.<\/p>\n<p>&#8211;<\/p>\n<p>Source: BBC<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google says it will soon alter its Search tool to provide &#8220;diverse perspectives&#8221; where appropriate. The change\u00a0will affect the boxed text\u00a0that often appears at the top of results pages &#8211; known as a Snippet &#8211; which contains a response sourced from a third-party site. At present, Google provides only a single box but it will [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":396900,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[106],"tags":[225],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Search results to give &#039;diverse&#039; answers - Citi 97.3 FM - Relevant Radio. Always<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/citifmonline.com\/2018\/01\/google-search-results-give-diverse-answers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Search results to give &#039;diverse&#039; answers - Citi 97.3 FM - Relevant Radio. Always\" \/>\n<meta property=\"og:description\" content=\"Google says it will soon alter its Search tool to provide &#8220;diverse perspectives&#8221; where appropriate. The change\u00a0will affect the boxed text\u00a0that often appears at the top of results pages &#8211; known as a Snippet &#8211; which contains a response sourced from a third-party site. 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