{"id":395551,"date":"2018-01-26T18:55:39","date_gmt":"2018-01-26T18:55:39","guid":{"rendered":"http:\/\/citifmonline.com\/?p=395551"},"modified":"2018-01-27T10:10:31","modified_gmt":"2018-01-27T10:10:31","slug":"citi-fm-maintains-position-top-english-radio-station-geopoll","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/2018\/01\/citi-fm-maintains-position-top-english-radio-station-geopoll\/","title":{"rendered":"Citi FM maintains position as top English Radio station – GeoPoll"},"content":{"rendered":"
One of Ghana\u2019s most relevant radio stations, Citi FM<\/strong>, has for the second consecutive time emerged as the leading English-speaking radio station in the 2017 GeoPoll ranking.<\/p>\n For 2017, Citi FM<\/strong> came second with a daily audience share of 84,000, as against Peace FM\u2019s, 111,000, whereas Joy FM came third with 83,000.<\/p>\n The Ranking also noted that, Citi FM<\/strong> saw the highest improvement in increasing its audience share. In Quarter Two, Citi FM<\/strong> increased its share from 9% to 11% and in Quarter Four as well.<\/p>\n The station\u2019s ranking is a huge improvement from 2016, where it came third nationally, but was still the topmost English station, whiles Peace FM came first, with Adom FM being second.<\/p>\n This is one of the few times that an English-speaking station has come second, considering that mostly, the top Akan-speaking stations take a wider lead in the ranking.<\/p>\n This is a proof that, the station, which celebrated its 13th anniversary on November 5, 2016, has become the preferred choice for many discerning radio listeners, as it remains committed to its mission of building the most influential radio brand, through innovative and quality radio programming.<\/p>\n According to the ranking, in quarter three of 2017, Citi\u00a0 FM<\/strong> was leading with a 13% share compared to 12% for Peace FM.<\/p>\n But Peace FM led in the average audience numbers in all four quarters throughout the year.<\/p>\n For radio, GeoPoll analysed data at the regional level in Greater Accra, Ashanti, and Western regions, as seen in the charts below.<\/p>\n <\/p>\n <\/p>\n In Ashanti, Hello, Nhyira, Kessben, and Luv led as the top four stations.<\/p>\n <\/p>\n Throughout the year in Ashanti, Hello led in ratings, although in quarter four, there was stiffer competition between the top two stations: Both Hello FM and Nhyira had a 13% share. Kessben performed well through quarter three; however, Luv took the third spot in quarter 4 with 10% share.<\/p>\n In Western, Goodnews FM in Takoradi, and Space FM in Tarkwa, competed for the top spot, followed by Skyypower FM, and Rok FM competing for third.<\/p>\n <\/p>\n Top TV stations in Ghana<\/strong><\/p>\n Adom TV was the leading station in 2017 with 662,000 average viewers. It was followed by TV3 and UTV to close out the top three. Joy Prime sits in fourth at 364,000 average viewers.<\/p>\n <\/p>\n Adom TV was the dominant station throughout 2017, holding the lead in viewers each quarter. Quarter four of 2017 had a bit more parity among the top stations, with Adom TV at 12.7% viewer share, TV3 at 12.4% share, and UTV with 11.3% share respectively.<\/p>\n The ranking also concluded that, Adom TV and Daily Graphic led Ghana Media Consumption in the year under review.<\/p>\n Newspaper Readership<\/strong><\/p>\n GeoPoll found that Daily Graphic was the most popular daily newspaper, at 1.5 million readers per day, followed by the Daily Guide at 726,000, and the Ghanaian Times in third at 532,000.<\/p>\n <\/p>\n The GeoPoll Media Measurement service has been examining ratings and audience share for the top stations in Ghana, Kenya, Uganda, Tanzania, Rwanda, Democratic Republic of Congo, Mozambique and Nigeria to provide media insights into markets where data is scarce.<\/p>\n GeoPoll has been doing this in Ghana through mobile phone surveys since 2014.<\/p>\n Ghana enjoys a vibrant media landscape with about 392 radio stations, 51 TV Stations as per the National Communications Authority of Ghana 2017 report and over 15 newspaper publications.<\/p>\n With the general lack of precise, granular audience measurement data, media buying brands, agencies, and media outlets hedge their bets when it comes to advertising spend.<\/p>\n GeoPoll said \u201cBy using our overnight media data, distribution of ad spend across a variety of channels and timeslots ensures that the target market is adequately reached with advertising, placements, and sponsorships.\u201d<\/p>\n Citi FM picks two awards at CIMG Awards<\/strong><\/p>\n