{"id":388667,"date":"2018-01-06T06:00:22","date_gmt":"2018-01-06T06:00:22","guid":{"rendered":"http:\/\/citifmonline.com\/?p=388667"},"modified":"2018-01-05T20:23:11","modified_gmt":"2018-01-05T20:23:11","slug":"trust-your-guts-uber-brand-boss-to-marketers","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/2018\/01\/trust-your-guts-uber-brand-boss-to-marketers\/","title":{"rendered":"&#8216;Trust your guts&#8217; &#8211; Uber Brand Boss to Marketers"},"content":{"rendered":"<p>The Chief Brand Officer at ride-hailing giant Uber, Bozoma Saint John, has advised marketers in the country to always trust their instincts when advertising their brands or products to consumers.<\/p>\n<p>According to her in spite of the importance of &#8216;book knowledge,&#8217; it was crucial for marketers to be absolutely certain that what they are presenting to potential clients would attract them to the product if they were the ones being pitched.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-388852\" src=\"http:\/\/citifmonline.com\/wp-content\/uploads\/2018\/01\/aliwadialogue-series-55.jpg\" alt=\"\" width=\"750\" height=\"500\" srcset=\"https:\/\/citifmonline.com\/wp-content\/uploads\/2018\/01\/aliwadialogue-series-55.jpg 750w, https:\/\/citifmonline.com\/wp-content\/uploads\/2018\/01\/aliwadialogue-series-55-300x200.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>Speaking at yesterday&#8217;s\u00a0edition of Leadership Series organised by the African Leadership Initiative &#8211; West Africa (ALIWA), Madam Saint John argued that potential customers would never want to patronise products that the salespersons themselves do not trust.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-388857\" src=\"http:\/\/citifmonline.com\/wp-content\/uploads\/2018\/01\/aliwadialogue-series-60.jpg\" alt=\"\" width=\"750\" height=\"500\" srcset=\"https:\/\/citifmonline.com\/wp-content\/uploads\/2018\/01\/aliwadialogue-series-60.jpg 750w, https:\/\/citifmonline.com\/wp-content\/uploads\/2018\/01\/aliwadialogue-series-60-300x200.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-388809\" src=\"http:\/\/citifmonline.com\/wp-content\/uploads\/2018\/01\/aliwadialogue-series-12-2.jpg\" alt=\"\" width=\"900\" height=\"600\" srcset=\"https:\/\/citifmonline.com\/wp-content\/uploads\/2018\/01\/aliwadialogue-series-12-2.jpg 900w, https:\/\/citifmonline.com\/wp-content\/uploads\/2018\/01\/aliwadialogue-series-12-2-300x200.jpg 300w, https:\/\/citifmonline.com\/wp-content\/uploads\/2018\/01\/aliwadialogue-series-12-2-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>Thursday afternoon&#8217;s edition of the ALIWA Leadership Speaker series saw hundreds of business owners, pioneers of industry and young entrepreneurs\u00a0gather at the Labadi Beach Hotel in Accra to interact, share ideas and listen to the Uber executive as she shared her experiences at one of the world&#8217;s most renowned companies.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-388807\" src=\"http:\/\/citifmonline.com\/wp-content\/uploads\/2018\/01\/aliwadialogue-series-10-2.jpg\" alt=\"\" width=\"900\" height=\"600\" srcset=\"https:\/\/citifmonline.com\/wp-content\/uploads\/2018\/01\/aliwadialogue-series-10-2.jpg 900w, https:\/\/citifmonline.com\/wp-content\/uploads\/2018\/01\/aliwadialogue-series-10-2-300x200.jpg 300w, https:\/\/citifmonline.com\/wp-content\/uploads\/2018\/01\/aliwadialogue-series-10-2-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>Dignitaries including Austrian-German-Ghanaian actor, Boris Kodjoe, Board Chairman of the National Communications Authority (NCA), Kwaku Sakyi-Addo, CEO of Ghana Chamber of Telecommunications, Kenneth Ashigbey, Esther Armah, British-born playwright, radio host and political commentator, and a host of others graced the event which was held at the Labadi Beach hotel.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-388727\" src=\"http:\/\/citifmonline.com\/wp-content\/uploads\/2018\/01\/aliwadialogue-series-30.jpg\" alt=\"\" width=\"900\" height=\"600\" srcset=\"https:\/\/citifmonline.com\/wp-content\/uploads\/2018\/01\/aliwadialogue-series-30.jpg 900w, https:\/\/citifmonline.com\/wp-content\/uploads\/2018\/01\/aliwadialogue-series-30-300x200.jpg 300w, https:\/\/citifmonline.com\/wp-content\/uploads\/2018\/01\/aliwadialogue-series-30-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><strong>About ALIWA<\/strong><\/p>\n<p>ALIWA was launched in 2006 as a joint venture of the Aspen Institute, LEAP Africa (Nigeria), Databank Foundation (Ghana), and Tecno Serve.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-388723\" src=\"http:\/\/citifmonline.com\/wp-content\/uploads\/2018\/01\/aliwadialogue-series-26.jpg\" alt=\"\" width=\"900\" height=\"600\" srcset=\"https:\/\/citifmonline.com\/wp-content\/uploads\/2018\/01\/aliwadialogue-series-26.jpg 900w, https:\/\/citifmonline.com\/wp-content\/uploads\/2018\/01\/aliwadialogue-series-26-300x200.jpg 300w, https:\/\/citifmonline.com\/wp-content\/uploads\/2018\/01\/aliwadialogue-series-26-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>ALIWA captures the energy, talent and the resolve of an emerging generation of leaders in Africa by employing the time-tested method of text-based dialogue modelled after the Aspen Institute\u2019s renowned Henry Crown Fellowship program.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-388840\" src=\"http:\/\/citifmonline.com\/wp-content\/uploads\/2018\/01\/aliwadialogue-series-43.jpg\" alt=\"\" width=\"750\" height=\"500\" srcset=\"https:\/\/citifmonline.com\/wp-content\/uploads\/2018\/01\/aliwadialogue-series-43.jpg 750w, https:\/\/citifmonline.com\/wp-content\/uploads\/2018\/01\/aliwadialogue-series-43-300x200.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>&#8211;<\/p>\n<p>By: Edwin Kwakofi\/citifmonline.com\/Ghana<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Chief Brand Officer at ride-hailing giant Uber, Bozoma Saint John, has advised marketers in the country to always trust their instincts when advertising their brands or products to consumers. According to her in spite of the importance of &#8216;book knowledge,&#8217; it was crucial for marketers to be absolutely certain that what they are presenting [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":388853,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[32],"tags":[15866,15863],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&#039;Trust your guts&#039; - Uber Brand Boss to Marketers - Citi 97.3 FM - Relevant Radio. Always<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/citifmonline.com\/2018\/01\/trust-your-guts-uber-brand-boss-to-marketers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;Trust your guts&#039; - Uber Brand Boss to Marketers - Citi 97.3 FM - Relevant Radio. Always\" \/>\n<meta property=\"og:description\" content=\"The Chief Brand Officer at ride-hailing giant Uber, Bozoma Saint John, has advised marketers in the country to always trust their instincts when advertising their brands or products to consumers. According to her in spite of the importance of &#8216;book knowledge,&#8217; it was crucial for marketers to be absolutely certain that what they are presenting [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/citifmonline.com\/2018\/01\/trust-your-guts-uber-brand-boss-to-marketers\/\" \/>\n<meta property=\"og:site_name\" content=\"Citi 97.3 FM - Relevant Radio. Always\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/citi97.3\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-06T06:00:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-05T20:23:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/citifmonline.com\/wp-content\/uploads\/2018\/01\/aliwadialogue-series-56.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kojo Akoto Boateng\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@citi973\" \/>\n<meta name=\"twitter:site\" content=\"@citi973\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kojo Akoto Boateng\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/citifmonline.com\/2018\/01\/trust-your-guts-uber-brand-boss-to-marketers\/\",\"url\":\"https:\/\/citifmonline.com\/2018\/01\/trust-your-guts-uber-brand-boss-to-marketers\/\",\"name\":\"'Trust your guts' - Uber Brand Boss to Marketers - Citi 97.3 FM - Relevant Radio. Always\",\"isPartOf\":{\"@id\":\"https:\/\/citifmonline.com\/#website\"},\"datePublished\":\"2018-01-06T06:00:22+00:00\",\"dateModified\":\"2018-01-05T20:23:11+00:00\",\"author\":{\"@id\":\"https:\/\/citifmonline.com\/#\/schema\/person\/1642ef473fe39bf0c4e2f2f252678eb1\"},\"breadcrumb\":{\"@id\":\"https:\/\/citifmonline.com\/2018\/01\/trust-your-guts-uber-brand-boss-to-marketers\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/citifmonline.com\/2018\/01\/trust-your-guts-uber-brand-boss-to-marketers\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/citifmonline.com\/2018\/01\/trust-your-guts-uber-brand-boss-to-marketers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/citifmonline.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"&#8216;Trust your guts&#8217; &#8211; Uber Brand Boss to Marketers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/citifmonline.com\/#website\",\"url\":\"https:\/\/citifmonline.com\/\",\"name\":\"Citi 97.3 FM - Relevant Radio. Always\",\"description\":\"Ghana News | Ghana Politics | Ghana Soccer | Ghana Showbiz\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/citifmonline.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/citifmonline.com\/#\/schema\/person\/1642ef473fe39bf0c4e2f2f252678eb1\",\"name\":\"Kojo Akoto Boateng\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/citifmonline.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ba51f5385119e83762c67ecd6aa410ab?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ba51f5385119e83762c67ecd6aa410ab?s=96&d=mm&r=g\",\"caption\":\"Kojo Akoto Boateng\"},\"url\":\"https:\/\/citifmonline.com\/author\/kojo\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"'Trust your guts' - Uber Brand Boss to Marketers - Citi 97.3 FM - Relevant Radio. Always","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/citifmonline.com\/2018\/01\/trust-your-guts-uber-brand-boss-to-marketers\/","og_locale":"en_US","og_type":"article","og_title":"'Trust your guts' - Uber Brand Boss to Marketers - Citi 97.3 FM - Relevant Radio. Always","og_description":"The Chief Brand Officer at ride-hailing giant Uber, Bozoma Saint John, has advised marketers in the country to always trust their instincts when advertising their brands or products to consumers. According to her in spite of the importance of &#8216;book knowledge,&#8217; it was crucial for marketers to be absolutely certain that what they are presenting [&hellip;]","og_url":"https:\/\/citifmonline.com\/2018\/01\/trust-your-guts-uber-brand-boss-to-marketers\/","og_site_name":"Citi 97.3 FM - Relevant Radio. Always","article_publisher":"https:\/\/www.facebook.com\/citi97.3","article_published_time":"2018-01-06T06:00:22+00:00","article_modified_time":"2018-01-05T20:23:11+00:00","og_image":[{"width":750,"height":500,"url":"https:\/\/citifmonline.com\/wp-content\/uploads\/2018\/01\/aliwadialogue-series-56.jpg","type":"image\/jpeg"}],"author":"Kojo Akoto Boateng","twitter_card":"summary_large_image","twitter_creator":"@citi973","twitter_site":"@citi973","twitter_misc":{"Written by":"Kojo Akoto Boateng","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/citifmonline.com\/2018\/01\/trust-your-guts-uber-brand-boss-to-marketers\/","url":"https:\/\/citifmonline.com\/2018\/01\/trust-your-guts-uber-brand-boss-to-marketers\/","name":"'Trust your guts' - Uber Brand Boss to Marketers - Citi 97.3 FM - Relevant Radio. Always","isPartOf":{"@id":"https:\/\/citifmonline.com\/#website"},"datePublished":"2018-01-06T06:00:22+00:00","dateModified":"2018-01-05T20:23:11+00:00","author":{"@id":"https:\/\/citifmonline.com\/#\/schema\/person\/1642ef473fe39bf0c4e2f2f252678eb1"},"breadcrumb":{"@id":"https:\/\/citifmonline.com\/2018\/01\/trust-your-guts-uber-brand-boss-to-marketers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/citifmonline.com\/2018\/01\/trust-your-guts-uber-brand-boss-to-marketers\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/citifmonline.com\/2018\/01\/trust-your-guts-uber-brand-boss-to-marketers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/citifmonline.com\/"},{"@type":"ListItem","position":2,"name":"&#8216;Trust your guts&#8217; &#8211; Uber Brand Boss to Marketers"}]},{"@type":"WebSite","@id":"https:\/\/citifmonline.com\/#website","url":"https:\/\/citifmonline.com\/","name":"Citi 97.3 FM - Relevant Radio. Always","description":"Ghana News | Ghana Politics | Ghana Soccer | Ghana Showbiz","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/citifmonline.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/citifmonline.com\/#\/schema\/person\/1642ef473fe39bf0c4e2f2f252678eb1","name":"Kojo Akoto Boateng","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/citifmonline.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ba51f5385119e83762c67ecd6aa410ab?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ba51f5385119e83762c67ecd6aa410ab?s=96&d=mm&r=g","caption":"Kojo Akoto Boateng"},"url":"https:\/\/citifmonline.com\/author\/kojo\/"}]}},"_links":{"self":[{"href":"https:\/\/citifmonline.com\/wp-json\/wp\/v2\/posts\/388667"}],"collection":[{"href":"https:\/\/citifmonline.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/citifmonline.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/wp-json\/wp\/v2\/comments?post=388667"}],"version-history":[{"count":0,"href":"https:\/\/citifmonline.com\/wp-json\/wp\/v2\/posts\/388667\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/wp-json\/wp\/v2\/media\/388853"}],"wp:attachment":[{"href":"https:\/\/citifmonline.com\/wp-json\/wp\/v2\/media?parent=388667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/citifmonline.com\/wp-json\/wp\/v2\/categories?post=388667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/citifmonline.com\/wp-json\/wp\/v2\/tags?post=388667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}