Guinness Ghana Breweries Limited (GGBL), Ghana\u2019s only Total Beverage Business in line with its commitment to delight consumers with fantastic new drinks rooted in identified consumer insight, has launched \u0186dehye\u025b Beer; A beer celebrating Ashanti heritage, progress & future on farmers Day.<\/p>\n
A testament to our pioneering work in local raw materials usage and support for our local farmers.<\/p>\n
\u0186dehye\u025b Beer, locally produced in Ghana is distributed in the Ashanti Region and available in 625ml and 300ml bottles.<\/p>\n
Melanie Ramsey \u2013 Marketing and Innovations Director of GGBL said, \u201cInnovation is at the very core of our business. The Ghanaian consumer is evolving, becoming more sophisticated and aspirational yet very much rooted in culture and heritage\u201d.<\/p>\n
It is in line with this that we forge into a new era with the people of Ashanti Region to launch \u0186dehye\u025b Beer – the first truly local beer that celebrates royalty in an everyday way. The uniqueness of \u0186dehye\u025b Beer lies in the carefully selected raw materials sourced locally and brewed in the Ashanti Region to the highest quality standards for all the royal people of the entire region\u201d.<\/p>\n
Commenting on the launch, Gavin Pike \u2013Managing Director of GGBL said \u201cI am excited we are in the garden city of Kumasi launching \u0186dehye\u025b Beer. This beer is inspired by the best of Ashanti culture \u2013 A spirit of bravery, courage, valor, power and wealth that drives success against all odds. Our flagship brewery is located in the heart of Ashanti-Kumasi and I am even more delighted to announce that out of every sale of a bottle of \u0186dehye\u025b, a dedicated amount will be given back to the region to provide portable water to vulnerable communities.<\/p>\n
\u0186dehye\u025b is the new beer “made for our people; from our land. This is ours!”<\/p>\n
\u0186dehye\u025b is brewed with 70% local raw material in pursuit of the company\u2019s ambition to use more local raw materials to create sustainable livelihoods for local farmers in Ghana.<\/p>\n
–<\/p>\n
Source:\u00a0Guinness Ghana Breweries Limited<\/p>\n","protected":false},"excerpt":{"rendered":"
Guinness Ghana Breweries Limited (GGBL), Ghana\u2019s only Total Beverage Business in line with its commitment to delight consumers with fantastic new drinks rooted in identified consumer insight, has launched \u0186dehye\u025b Beer; A beer celebrating Ashanti heritage, progress & future on farmers Day. A testament to our pioneering work in local raw materials usage and support […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[32],"tags":[3,14043],"yoast_head":"\n